Search results for ""author matthias schrader""
Next Factory Ottensen The Great Redesign: Frameworks for the Future
We live in a world that's constantly redesigned. Today's redesign is tomorrow's vintage look. But times of crisis rapidly change the picture. Suddenly, the whole world is in dire need of a proper redesign. From capitalism to communication, from work to supply chains, from cities to office space - it's hard to find an area of our lives that's not due for an overhaul. This is a challenge, but also a huge opportunity: to design a better world.
£27.00
Next Factory Ottensen Transformational Products: The code behind digital products that are shaping our lives and revolutionizing our economies
Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context.
£26.00
Next Factory Ottensen Parallelwelten: We are now in a different world
The joint forces of digital and analogue allow for a myriad of different worlds for us to live in. In German they are called Parallelwelten (= parallel worlds). This book investigates these parallel worlds from different angles: technological, corporate, scientific, cultural, economic and political.
£20.00
Next Factory Ottensen Next Level CMO: How the role of marketing is changing completely
In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today's marketing operates the other way around: it starts with people and their experiences and works its way backwards to products, technologies and processes. Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jagermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future?
£27.00
Next Factory Ottensen Parallelwelten: We are now in a different world (special edition)
The joint forces of digital and analogue allow for a myriad of different worlds for us to live in. In German they are called Parallelwelten (= parallel worlds). This book investigates these parallel worlds from different angles: technological, corporate, scientific, cultural, economic and political.
£27.00
