Search results for ""author mark birkin""

This unique book demonstrates the utility of big data approaches in human geography and planning. Offering a carefully curated selection of case studies, it reveals how researchers are accessing big data, what this data looks like and how such data can offer new and important insights and knowledge.Contributions from key scholars working in the field bring together an international series of case studies on demography and migration, retail and consumer analytics, health care planning, urban planning and transport studies. Chapters also discuss how data sets leveraged from commercial and public agency sources can greatly improve the data traditionally worked with in academic geography, regional science and planning. While addressing the challenges and limitations of big data, the book also demonstrates the usefulness of data sets held by commercial agencies and explores data linkage between big data and traditional public domain data sources.Focusing on the applications of big data to investigate issues in a spatial context, this book will be an essential guide for scholars and students of planning, mobility and human geography, particularly those who specialise in economic and transport geography. Its use of key case studies to demonstrate the applications of big data analytics in planning will also be useful for planners in these fields.

Read more less

This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses. Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia Numerous global case studies are used to show keys issues Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment Describes how retailers can plan their cross channel network strategy for the future

Read more less