Search results for ""author malcolm mcdonald""
No Starch Press,US Web Security For Developers: Real Threats, Practical Defense
Every website today is vulnerable to attack and a compromised website can ruin a company's reputation. Web Security Basics for Developers covers everything a web developer needs to know about web security. Readers will learn who attackers are and what they have at their disposal, how the Internet and websites operate, and various ways websites get attacked. Author Malcolm McDonald explores common attacks like SQL injection and cross-site scripting, as well as common vulnerabilities like information leakage, offering real-world examples and code samples.
£26.09
Manning Publications Grokking Web Application Security
When you launch an application on the web, every hacker in the world has access to it. Are you sure your web apps can stand up to the most sophisticated attacks?Grokking Web Application Security is a brilliantly illustrated and clearly written guide that delivers detailed coverage on: How the browser security model works, including sandboxing, the same-origin policy, and methods of securing cookies Securing web servers with input validation, escaping of output, and defense in depth A development process that prevents security bugs Protecting yourself from browser vulnerabilities such as cross-site scripting, cross-site request forgery, and clickjacking Network vulnerabilities like man-in-the-middle attacks, SSL-stripping, and DNS poisoning Preventing authentication vulnerabilities that allow brute forcing of credentials by using single sign-on or multi-factor authentication Authorizati
£69.99
John Wiley & Sons Inc Key Account Management: The Definitive Guide
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling." Developing successful business-to-business relationships with more customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book by intentionally known authors who have worked at the highest levels with more key and strategic account managers worldwide than probably any other leading advisors. Based on the hugely influential KEY CUSTOMERS it looks at: Why has account management become so critical to commercial success? What are the key challenges and how do successful companies respond? What part does key account management play in strategic planning? How do companies build profitable relationships with their customers? How does key account management actually work? What does a successful key account manager look like and what skills does he/she need? How should key account managers be evaluated and rewarded? How do companies achieve key account management? By addressing these key questions Woodburn and McDonald provide tools and processes for success honed by tough consultancy projects with the boards of some of the world's leading companies. The book stresses the elements that really matter - from developing a customer categorization system that really works and analyzing the needs of key accounts; to understanding the new skills required by key account managers and ensuring that key account plans are implemented. The 'real world' approach is backed by tested principles and the latest research from the renowned Cranfield School of Management. Key Account Management comes from authors who have taught leading companies how to approach their most powerful and demanding customers and still make money. It is essential reading for all senior management with strategic responsibility, for key or strategic account directors, and for marketing and sales executives. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student as well as business-to-business company directors and key account managers.
£38.95