Search results for ""author karen nelson""

In the Hebrew Bible, ḥesed (steadfast love, loyalty, devotion) denotes an important concept that is relevant to interpersonal relationships in every generation. In this book, Karen Nelson investigates New Testament engagement with that concept and the exegetical value of recognizing such engagement. This investigation employs an original hybrid of two methodological approaches: intertextuality, used to consider how New Testament authors appropriate texts that evoke ḥesed or ḥāsîd, and categorization, used to analyze and compare instances of the categories ḥsd and ḥsyd within the Hebrew Bible and the New Testament. Nelson’s work challenges assertions that the New Testament equivalent of ḥesed is agapē (love) or charis (grace). Rather, she contends that ḥesed and ḥāsîd are more likely to be evoked by the terms with which they are most often rendered in the Septuagint: eleos and hosios, respectively. Nelson rereads selected New Testament pericopes in light of ḥesed, highlighting points about ongoing devotion to kinship and covenantal relationships often overlooked in those contexts and showing how New Testament authors and figures utilize the ḥesed tradition to critique the contemporary socioreligious situation and encourage belief, enduring commitment, and appropriately changed lifestyles.Addressing a topic that spans the Hebrew Bible and the New Testament, this study will be of value to biblical scholars, especially those who are interested in semantics.

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This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

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