Search results for ""author justin champion""
John Wiley & Sons Inc Inbound Content: A Step-by-Step Guide To Doing Content Marketing the Inbound Way
Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.
£17.09
Boydell & Brewer Ltd Politics, Religion and Ideas in Seventeenth- and Eighteenth-Century Britain: Essays in Honour of Mark Goldie
This volume traces the evolution of Whig and Tory, Puritan and Anglican ideas across a tumultuous period of British history, from the mid-seventeenth century through to the Age of Enlightenment. This volume, a tribute to Mark Goldie, traces the evolution of Whig and Tory, Puritan and Anglican ideas across a tumultuous period of British history, from the mid-seventeenth century through to the Age of Enlightenment. Mark Goldie, Fellow of Churchill College and Professor of Intellectual History at Cambridge University, is one of the most distinguished historians of later Stuart Britain of his generation and has written extensively about politics, religion and ideas in Britain from the Restoration through to the Hanoverian succession. Based on original research, the chapters collected here reflect the range of his scholarly interests: in Locke, Tory and Whig political thought,and Puritan, Anglican and Catholic political engagement, as well as the transformative impact of the Glorious Revolution. They examine events as well as ideas and deal not only with England but also with Scotland, France and the Atlantic world. Politics, Religion and Ideas in Seventeenth- and Eighteenth-Century Britain will be of interest to later Stuart political and religious historians, Locke scholars and intellectual historians more generally. JUSTIN CHAMPION is Professor of History at Royal Holloway, University of London. JOHN COFFEY is Professor of Early Modern History at the University of Leicester. TIM HARRIS is Professor of History at Brown University. JOHN MARSHALL is Professor of History at John Hopkins University. CONTRIBUTORS: Justin Champion, John Coffey, Conal Condren, Gabriel Glickman, Tim Harris, Sarah Irving-Stonebraker, Clare Jackson, Warren Johnston, Geoff Kemp, Dmitri Levitin, John Marshall, Jacqueline Rose, S.-J. Savonius-Wroth, Hannah Smith, Delphine Soulard
£89.83