Search results for ""author jono bacon""

Online communities offer a wide range of opportunities today for supporting a cause, marketing a product or service, or developing open source software. The Art of Community helps you develop the talents you need to recruit members to your community, and motivate and manage them to become active participants. This expanded edition offers advice for using social networking platforms, organizing summits, and tracking progress on your goals. You'll also benefit from interviews with several community management leaders. Author Jono Bacon offers experiences and observations from his decade-long effort to build and manage communities, including his current position as manager for Ubuntu. Discover how a vibrant community can provide a reliable support network, a valuable source of new ideas, and a powerful marketing force - vital ingredients for any organization or project, particularly when money is tight. * Develop specific objectives and goals for building your community * Build simple, nonbureaucratic processes to help your community perform tasks, work together, and share successes * Provide tools and infrastructure that let contributors work quickly * Create buzz around your community to get more people involved * Track the community's work so it can be optimized and simplified * Explore a capable, representative governance strategy for your community * Identify and manage conflict, such as dealing with divisive personalities

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What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results.Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

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