Search results for ""author javier sanchez""
Independently Published Enoc
£12.15
ISTE Ltd and John Wiley & Sons Inc UMTS
During the first decade of this new millennium, it is estimated that more than €100 billion will be invested in the third generation (3G) Universal Mobile Telecommunications System (UMTS) in Europe. This fact represents an amazing challenge from both a technical and commercial perspective. Written by experts in the field, this book gives a detailed description of the elements in the UMTS network architecture: the User Equipment (UE), the UMTS Radio Access Network (UTRAN) and the core network. The completely new protocols based on the needs of the new Wideband Code Division Multiple Access (WCDMA) air interface are highlighted by considering both Frequency- and Time-Division Duplex modes. The book further introduces the key features of existing topics in Releases 5, 6 and 7.
£204.95
LID Publishing Martketing: The Heart and Brain of Branding
Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.
£11.69
Transcript Verlag City of Crisis: The Multiple Contestation of Southern European Cities
The ongoing crisis in Europe has dramatic impact on the life in many Southern European cities: Unemployment, social deprivation, poverty, political instability, severe cuts in the welfare state budgets and a wide spread feeling of despair have eroded much of the social foundation of the cities. In this book, contributors from Spain, Greece, Portugal and Italy provide an insight into the complex interference between the different aspects of the crisis. They show that the recent urban crisis is not purely a result of the budgetary problems of the nation state ("austerity urbanism") but needs to be seen as multiple contestations. The Crisis of the City is therefore understood as a result of a changing nation state, cultural diversity, challenged urban planning and politics and a globalized economy.
£30.59
