Search results for ""author jagdish n. sheth""
Emerald Publishing Limited Genes, Climate, and Consumption Culture: Connecting the Dots
Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people’s food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate. Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-à-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.
£40.99
Emerald Publishing Limited Research in marketing
This is the first volume, in a long-running series, on the subject of research in marketing.
£91.74
Emerald Publishing Limited Designing Competitive Strategies for Global Marketing
This is the 14th volume in a series of studies on research in marketing.
£91.74
John Wiley & Sons Inc Marketing Theory: Evolution and Evaluation
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
£178.95
