Search results for ""author helen edwards""

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, Creating Passion Brands demonstrates how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are passion brands and show the way forward for marketing in the 21st century. Drawing on the very latest academic research and Millward Brown's unique global research into brand value, this book reveals a systematic approach to the business of creating a passion brand from an existing brand. Always vivid and often contentious, Creating Passion Brands explores what really counts at the heart of branding today.

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A heartbreaking and moving true story of two sisters separated at birth, and their journey towards finding each other, celebrating the true meaning of family.Helen Edwards grew up in a pit village in Tyneside in the post-war years, with her gran, aunties and uncles living nearby. She felt safe with them, but they could not protect her from her neglectful mother and violent father. Behind closed doors, she suffered years of abuse. Sometimes she talked to an imaginary sister, the only one who understood her pain. Jenny was adopted at six weeks and grew up in Newcastle. An only child, she knew she was loved, and with the support of her parents she went on to become a golfing champion, but still she felt that something was missing. . . Neither woman knew of the other's existence until, in her fifties, Jenny went looking for her birth family and found her sister Helen. Together they searched for the truth about Jenny's birth – and uncovered a legacy of secrets that overturned everything Helen thought she knew about her family. Happily, they also discovered that they were not just sisters, they were twins. Inspirational and moving, My Secret Sister by Helen Edwards and Jenny Lee Smith, is the story of two women brave enough to confront their past, and strong enough to let love not bitterness define them.

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Protecting Young Children is a practical and accessible guide that provides answers to many of the questions early years practitioners commonly have about safeguarding children. It includes: information about child abuse advice on how to respond to concerns updated material on the statutory framework guidance on management and support - including recruitment and whistleblowing suggestions for building a relationship with families that may help to prevent child abuse simple interactive exercises for individuals and groups.This book is the ideal introduction to this important subject, and is essential reading for any early years pracitioner.

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