Search results for ""author gwen ansell""
Jacana Media (Pty) Ltd Introduction to journalism
An A-to-Z guide to succeed in the newsroom or refresh rusty journalistic skills, this handbook offers insight into how newspapers are composed. This fully revised and updated edition is interactive, with exercises, discussions, case studies, and checklists supplementing the information at every stage. Including all the practical hints, tips, and real-life South African case studies, it also adds important new elements to reflect the current media climate as well as the opinions of several respected South African journalists.
£20.95
Jacana Media (Pty) Ltd New markets, new mindsets: Creating wealth with South Africa's low-income communities through partnership and innovation
The base of the pyramid (BOP)—the largest socio-economic group, but which also has the lowest income—is the subject of increasing attention in business practices worldwide, the current shift of which is toward creating a more sustainable market. That trend is thoroughly detailed in this helpful guide to understanding and succeeding in BOP business. Utilizing case studies from South Africa, the book demonstrates that in South Africa, around 60 percent of the population is not served or underserved by current business, with similar comparisons existing globally. The book offers strategies for tapping the significant new market both effectively and ethically, and showcases pioneering BOP businesses as well as the failures—giving special focus to what makes an approach sustainable. Also included are interviews with more than 40 top players, and the case studies include Nestlé, Danone, Walmart, Blue Label Technologies, and Capitec.
£14.95
