Search: 3 results found for ""author foued cheriet""

ISTE Editions Ltd Management Et Marketing Du Vin 2 Comprendre Les Enjeux Et Les Nouvelles OpportunitcS Pour La Filire Vigne Et Vin

2 in stock

£108.25

Hermes Science Publishing Ltd Management et marketing du vin: Opportunités pour les entreprises et enjeux pour la filière

1 in stock

£87.53

ISTE Ltd and John Wiley & Sons Inc Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

2 in stock

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.