Search results for ""author denise tsang""
Edward Elgar Publishing Ltd Business Strategy and National Culture: US and Asia Pacific Microcomputer Multinationals in Europe
This timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies within US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms.The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.This volume will provide academics, researchers, students, business consultants and strategists a new perspective on business strategy as well as an up-to-date source of industry material.
£102.00
Edward Elgar Publishing Ltd Entrepreneurial Creativity in a Virtual World
'This informative and highly readable book tackles a novel, exciting and challenging topic: the nature of entrepreneurial activity in modern media industries. Based on wide reading and careful case study investigation, it offers the reader a rigorous analysis of this important subject. Synthesising insights from economic theory, management and media studies, the book explores the links between entrepreneurship, culture, networks and innovation. Creativity is an elusive concept; this book sharpens up the concept, and demonstrates its relevance to policy and practice.'- Mark C. Casson, University of Reading, UKThe start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena.Using real world case studies, Denise Tsang highlights the economic significance of digital media production in the video game, television and magazine sectors. She illustrates the key issues involved, such as intellectual content creation, coordinating commercial, artistic and technical resources, outsourcing of core creative inputs and engaging with the user community. The end result is a book that builds on existing literature to provide a new framework for entrepreneurial creativity.This book will be useful for students and researchers interested in the theory and evidence behind creativity and entrepreneurship. Consultants and policymakers in creative industries in the UK will find this to be an essential read.
£83.00
Edward Elgar Publishing Ltd The Entrepreneurial Culture: Network Advantage Within Chinese and Irish Software Firms
The Entrepreneurial Culture highlights the subtle yet powerful influence of national cultural heritage on entrepreneurship ventures, using an alternative and fresh approach to explore the entrepreneurial culture of Chinese and Irish software firms. This book presents a unique analysis of entrepreneurship theory development, along with a single industry, cross-national study of entrepreneurship illustrating the impact of values from contrasting cultures.Specifically, Denise Tsang concentrates on the advantages associated with the diverse Chinese 'social' network and Irish 'personal' network (derived from the two nations' respective core cultural values) in relation to the strategies utilised by successful public and private firms emerging in the past two decades. Drawing upon data from China, Ireland and the USA, the author illustrates that the Chinese social network has led to a relationship-based approach in strategic areas such as team building, finance, marketing and recruitment during the early stage of firms' start-up. In contrast, the Irish 'personal' network is linked to a pragmatic and rational approach in the same strategic areas.This original work will provide fascinating reading for a wide-ranging audience, including academics, researchers, students, practitioners and policymakers specialising in entrepreneurship and/or international business.
£90.00
