Search results for ""author david spinks""

"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

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Unlock the true power of collaboration within Scrum Teams and beyond with this practical guide packed with tips, tools, and real-life scenarios to elevate your facilitation skills. Scrum requires healthy collaboration, not just between the members of the Scrum Team, but also between the Scrum Team and its stakeholders to gather feedback and input. Collaboration is the heart of thriving Scrum Teams, but most available resources on collaboration focus solely on meeting formats and neglect to show how Scrum Teams truly harmonize their efforts and make informed decisions effectively. This book bridges the gap by not only providing effective facilitation techniques but also delving into the how and why of facilitation--all geared toward improving effectiveness, achieving impactful outcomes, and helping Scrum Teams work through challenges. Obtain tools and insights for Scrum Teams to better facilitate team interactions to leverage group diversity. Learn from real-world scenarios that illustrate common Scrum Team challenges and how they can be overcome with effective and timely facilitation. Discover comprehensive facilitation approaches accompanied with effective guidance on when to use them, how they can be combined, and how they can help to achieve desired outcomes.

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