Search results for ""author david l rogers""

Writing Better Essays, now in its second edition, is an authoritative but accessible guide to writing successful argumentative essays that combines classical approaches with practical advice tailored to contemporary students. Designed to be effective either in the classroom or for independent learning, the book will appeal students at all levels, ranging from advanced placement to post-graduate, its detailed explanations of key steps of the writing and editing process from conception through planning and execution ensuring that students will be able to create a coherent argumentative essay that features the classical circular and reiterative structure. The conversational style and tone of the book serves to give students much-needed confidence as they approach their writing, as does its extended explanation of the key skill of paragraphing and its commonsense advice on punctuation. Students should find that its extensive use of exercises, its well-chosen examples of good practice, and its emphasis on imitation makes it an ideal primary or secondary textbook for courses. Teachers of writing should appreciate the instructor’s guide at the beginning of the book as well as the consistent emphasis throughout on the need for students to commit themselves to practice and revision if they want to write effective argumentative essays.

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Writing Better Essays, now in its second edition, is an authoritative but accessible guide to writing successful argumentative essays that combines classical approaches with practical advice tailored to contemporary students. Designed to be effective either in the classroom or for independent learning, the book will appeal students at all levels, ranging from advanced placement to post-graduate, its detailed explanations of key steps of the writing and editing process from conception through planning and execution ensuring that students will be able to create a coherent argumentative essay that features the classical circular and reiterative structure. The conversational style and tone of the book serves to give students much-needed confidence as they approach their writing, as does its extended explanation of the key skill of paragraphing and its commonsense advice on punctuation. Students should find that its extensive use of exercises, its well-chosen examples of good practice, and its emphasis on imitation makes it an ideal primary or secondary textbook for courses. Teachers of writing should appreciate the instructor’s guide at the beginning of the book as well as the consistent emphasis throughout on the need for students to commit themselves to practice and revision if they want to write effective argumentative essays.

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With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."—Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."—Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age.Marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies—strategies designed for customer networks.Rogers offers five strategies that any business can use to create new value: ACCESS—be faster, be easier, be everywhere, be always on ENGAGE—become a source of valued content CUSTOMIZE—make your offering adaptable to your customer's needs CONNECT—become a part of your customers' conversations COLLABORATE—involve your customers at every stage of your enterprise Rogers explains these five strategies with over 100 cases from every type and size of business—from shoes to news, and software to healthcare. In The Network Is Your Customer, he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta ...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives—whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

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The 90% Solution is about understanding the most important factors impacting today’s stock market, how they influence performance—and how they can be used to produce higher returns. In it, author David Rogers challenges traditional investment strategies, then points the way to new and alternative investment methods that can help you rise above the “expectations for mediocrity” that seem to dominate conventional investment thinking.

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This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks for understanding and managing customer experiences and recent empirical research and scale development in both brand and experience management. The book focuses on practical, managerial, and organizational best practices.The contributors comprise top marketing scholars and practitioners. They examine key topics such as brand attachment, brand permission, and brand meaning; new contextual factors such as digital convergence, target group multiplicity, and the rise of experience economies; and new research domains such as empirical tests of consumer experiences, incidental brand exposure, and brand naming. Researchers in the areas of marketing, business, management, sociology and psychology will find this an engaging read. For brand practitioners and libraries this volume will be a critical addition to their collections.

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