Search results for ""author dan white""

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

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This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising.

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In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.

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Soft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key difference to you becoming truly effective and seen as a valued member of the team or company. In this practical and savvy guide, Dan White describes the soft skills that anyone in today's world of work needs to learn, absorb and demonstrate if they are to progress in their work and career. Uniquely illustrated and presented, the author explains each soft skill clearly, why it is relevant and important, and how to apply that skill to your working life. In short, the book provides the missing link to ensuring your job and career is successful and fulfilling.

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From revered British indy cartoonist Dan White comes a monster-fighting latchkey kid in the vein of I Kill Giants and Courtney Crumrin. Meet Cindy and Biscuit: a girl and her dog. People (even her mum!) keep telling Cindy she’s weird, that she’s got a morbid, overactive imagination—but if that was true, why would she keep encountering all these monsters, ghosts, and aliens in real life? Watch Cindy and her fearless four-legged best friend get in to all kinds of trouble, as their little coastal town seems to have a preponderance of werewolves, undead mermaids, dimensional portals, alien invasions, and worse . . . it's dark out in the woods! Luckily for all of us, Cindy is the action hero we needed, just in time to save the world a few times between now and detention.

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“The strong take from the weak, but the smart take from the strong.” So said Pete Carril’s father, a Spanish immigrant who worked for thirty-nine years in a Bethlehem, Pennsylvania, steel mill. His son stood only five-foot-six but nonetheless became an All-State basketball player in high school, a Little All-American in college, and a highly successful coach. After twenty-nine years as Princeton University’s basketball coach, he became an assistant coach with the NBA’s Sacramento Kings. In 1997 he was inducted into the Naismith Memorial Basketball Hall of Fame. Coach Carril inspired his teams with his own strength of character and drive to win, and he demonstrated time and again how a smart and dedicated team could compete successfully against bigger programs and faster, stronger, more athletic players. His teams won thirteen conference championships, made eleven NCAA Tournament appearances, and led the nation in defense fourteen times. Throughout his reflections on a lifetime spent on the basketball court and the bench, Carril demonstrates deep respect for the contest, his empathy and engagement with the players, humility with his own achievements, a pragmatic vision of discipline and fundamentals, and an enduring joy in the game.This is an inspiring and wonderful book, even for those who never made a basket.

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