Search results for ""author chris malone""
F&W Publications Inc Sew it in Minutes
Delivers what sewers are looking for: beautiful hand-made projects such as ornaments, photo frames, appliqued terry cloth bib, book covers and flower pins, for the home or to give as gifts. This book gives sewers: projects to do in 60, 90, 120 or 240 minutes using basic sewing techniques; diverse collection of projects for a great price; and more.
£15.29
Annie's Pot Holders for all Seasons: 20 Fun & Easy Projects
Find the perfect design for a pot holder for any time of the year or occasion to dress up your kitchen. Pot Holders for All Seasons includes 20 easy-to-make whimsical appliqued pot holders which will appeal to both quilters and sewists. Select one of the designs, pull out your scrap basket and you're ready to start stitching. Tutorial sidebars include raw-edge fusible appliqué, padded appliqué, mitered corner binding and cutting bias strips. Templates are also included. 'Jazz up your pot holders and bring life to the kitchen with these fun designs. Practical yet charming to look at. These quilted pot holders are in a variety of designs, quick to make and perfect for gifts.' www.yarnsandfabrics.co.uk
£11.25
Annie's Publishing, LLC Table Toppers for All Seasons
£15.99
Annie's Publishing, LLC Bench Pillows for All Seasons: 12 Quilted Designs
Create lovely accents for your home with these unique bench pillows. Each of the 12 creative pillows is designed to reflect what makes each month special – from shamrocks in March to stars and stripes in July to scarecrows and sunflowers in October – there's a little bit of whimsy to spruce up your decorating throughout the year.
£10.15
John Wiley & Sons Inc The Human Brand: How We Relate to People, Products, and Companies
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.
£19.79
