Search results for ""author bernadette longo""
Springer Nature Switzerland AG Words and Power: Computers, Language, and U.S. Cold War Values
When viewed through a political lens, the act of defining terms in natural language arguably transforms knowledge into values. This unique volume explores how corporate, military, academic, and professional values shaped efforts to define computer terminology and establish an information engineering profession as a precursor to what would become computer science. As the Cold War heated up, U.S. federal agencies increasingly funded university researchers and labs to develop technologies, like the computer, that would ensure that the U.S. maintained economic prosperity and military dominance over the Soviet Union. At the same time, private corporations saw opportunities for partnering with university labs and military agencies to generate profits as they strengthened their business positions in civilian sectors. They needed a common vocabulary and principles of streamlined communication to underpin the technology development that would ensure national prosperity and military dominance. investigates how language standardization contributed to the professionalization of computer science as separate from mathematics, electrical engineering, and physics examines traditions of language standardization in earlier eras of rapid technology development around electricity and radio highlights the importance of the analogy of “the computer is like a human” to early explanations of computer design and logic traces design and development of electronic computers within political and economic contexts foregrounds the importance of human relationships in decisions about computer design This in-depth humanistic study argues for the importance of natural language in shaping what people come to think of as possible and impossible relationships between computers and humans. The work is a key reference in the history of technology and serves as a source textbook on the human-level history of computing. In addition, it addresses those with interests in sociolinguistic questions around technology studies, as well as technology development at the nexus of politics, business, and human relations.
£26.99
John Wiley & Sons Inc The IEEE Guide to Writing in the Engineering and Technical Fields
Helps both engineers and students improve their writing skills by learning to analyze target audience, tone, and purpose in order to effectively write technical documents This book introduces students and practicing engineers to all the components of writing in the workplace. It teaches readers how considerations of audience and purpose govern the structure of their documents within particular work settings. The IEEE Guide to Writing in the Engineering and Technical Fields is broken up into two sections: “Writing in Engineering Organizations” and “What Can You Do With Writing?” The first section helps readers approach their writing in a logical and persuasive way as well as analyze their purpose for writing. The second section demonstrates how to distinguish rhetorical situations and the generic forms to inform, train, persuade, and collaborate. The emergence of the global workplace has brought with it an increasingly important role for effective technical communication. Engineers more often need to work in cross-functional teams with people in different disciplines, in different countries, and in different parts of the world. Engineers must know how to communicate in a rapidly evolving global environment, as both practitioners of global English and developers of technical documents. Effective communication is critical in these settings. The IEEE Guide to Writing in the Engineering and Technical Fields Addresses the increasing demand for technical writing courses geared toward engineers Allows readers to perfect their writing skills in order to present knowledge and ideas to clients, government, and general public Covers topics most important to the working engineer, and includes sample documents Includes a companion website that offers engineering documents based on real projects The IEEE Guide to Engineering Communication is a handbook developed specifically for engineers and engineering students. Using an argumentation framework, the handbook presents information about forms of engineering communication in a clear and accessible format. This book introduces both forms that are characteristic of the engineering workplace and principles of logic and rhetoric that underlie these forms. As a result, students and practicing engineers can improve their writing in any situation they encounter, because they can use these principles to analyze audience, purpose, tone, and form.
£62.95
