Search results for ""author andrew griffiths""
Bayard La Cabane 26 Etages 02
£10.35
Edward Elgar Publishing Ltd An Economic Perspective on Trade Mark Law
An Economic Perspective on Trade Mark Law uses economic analysis to examine the capacity of a trade mark to stimulate and strengthen demand for marked products and the trade mark's role in marketing and business organization. It uses this perspective to evaluate the exclusive rights that trade mark owners enjoy and other issues in trade mark law. It will argue that the trade mark has enabled marketing to develop as a distinct form of economic activity and that the trade mark's flexibility as a structuring device has had a major impact on the evolution of the firm and on the organization of streams of economic activity.This invaluable book will appeal to academics, postgraduate and undergraduate students in the fields of trade mark law, business organization, intellectual property and law and economics. Solicitors and other professionals specializing in trade mark law and/or marketing will also find much to interest them in this insightful book.Contents: 1. Trade Marks in Modern Commercial Life; 2. The Legal Nature of a Trade Mark as a Marketing Resource and a Structuring Device; 3. The Marketing Power of Trade Marks; 4. Trade Marks and the Organization of Economic Activity; 5. An Economic Perspective on Trade Mark Law; 6. Concluding Thoughts; Index
£111.00
Edward Elgar Publishing Ltd The Climate Resilient Organization: Adaptation and Resilience to Climate Change and Weather Extremes
Drawing together understandings from science and business around the increasingly important concept of resilience, this book provides managers, academics and practitioners with important ideas that will help business prepare for the future. It provides much needed detail on the challenges that climate change poses for organisations and makes essential reading for anyone interested in sustainable business.'- Suzanne Benn, University of Technology, Sydney, AustraliaClimate change has had a significant impact globally, predominantly for those vulnerable to its influence. The first book of its kind, The Climate Resilient Organization assesses the issues that have mounted for decision-makers in the field, while providing strategies to tackle them.With a particular focus on building climate-resilient pathways for private sector organizations, the expert authors offer practical tools and decision-making criteria for evaluating adaptation needs, costs and benefits. Split into two parts, this book begins with an analysis of the subject on a global scale; it continues by translating the science surrounding it while presenting it in a manner suited to local decision-makers.Sustainability and climate adaptation scholars as well as managers will equally find this book to be an insightful read. Government officers and risk management professionals will also find the topics discussed beneficial to their work.
£29.95
Allen & Unwin 101 Ways to Build a Successful Network Marketing Business
The concept of network marketing is sound: build relationships with like-minded people and sell quality products and services within this network. Some people make amazingly high incomes from their network marketing businesses, but others fall by the wayside. Why do some fail while others prosper?101 Ways to Build a Successful Network Marketing Business gives smart, practical tips on how to succeed at network marketing. It explains simple and commonsense ways to treat any network marketing business like a mainstream business. By taking away the mystery, it shows you how to turn every venture into a success.
£21.99
Edward Elgar Publishing Ltd The Climate Resilient Organization: Adaptation and Resilience to Climate Change and Weather Extremes
Drawing together understandings from science and business around the increasingly important concept of resilience, this book provides managers, academics and practitioners with important ideas that will help business prepare for the future. It provides much needed detail on the challenges that climate change poses for organisations and makes essential reading for anyone interested in sustainable business.'- Suzanne Benn, University of Technology, Sydney, AustraliaClimate change has had a significant impact globally, predominantly for those vulnerable to its influence. The first book of its kind, The Climate Resilient Organization assesses the issues that have mounted for decision-makers in the field, while providing strategies to tackle them.With a particular focus on building climate-resilient pathways for private sector organizations, the expert authors offer practical tools and decision-making criteria for evaluating adaptation needs, costs and benefits. Split into two parts, this book begins with an analysis of the subject on a global scale; it continues by translating the science surrounding it while presenting it in a manner suited to local decision-makers.Sustainability and climate adaptation scholars as well as managers will equally find this book to be an insightful read. Government officers and risk management professionals will also find the topics discussed beneficial to their work.
£94.00
