Search results for ""author alexandra waluszewski""
Emerald Publishing Limited Use of Science and Technology in Business: Exploring the Impact of Using Activity for Systems, Organizations, and People
This book comprises a variety of examples of the use of science and technology in business, ranging from early computer use in the U.S. insurance industry to the present use of information technology in the Swedish furniture industry; from the classic UK fish and chip shop's use of white fish to Heathrow's Terminal 5-project; from new fishing net fibers to the cooling of chocolate at Cadbury's; from the development of new mobile wireless services to the creation of a genetic database on Iceland. The book shows the multifaceted and interactive character of the relationship between science and technology on the one hand, and business and innovation on the other. It explores this non-linear relationship through a selection of case studies and discusses its implications for science as well as for business. The economy of the use of sciences and technology, as well as the science and technology of economy, is given equal focus.
£115.68
John Wiley & Sons Inc Rethinking Marketing: Developing a New Understanding of Markets
This groundbreaking book recognises and addresses the urgent need to develop a new understanding of marketing. Based on the involvement of twenty thought leaders from Europe and the US, this book gives us both a state of the art picture of marketing today and a look ahead to the marketing challenges of tomorrow. Since the publication of Kotler's Marketing Management in 1967, marketing has witnessed a dramatic increase in academic involvement. Today there is an extensive range of publications available covering a variety of topics - from cognitive studies of consumer behaviour to organising international distribution - but the 4 Ps, based on the marketing mix model, remains as the dominant theoretical base. Rethinking Marketing demonstrates a misfit between the existing theoretical toolbox and important development trends in the marketplace.
£54.46
