Search results for ""author adrian davis""
Advantage Media Group Heroes, Villains, and the Thrill of Professional Selling: Your Guide to Directing a Winning Buying Experience
When thinking of sales, it’s easy to pick out the heroes and the villains, but Adrian Davis is here to spell it out in detail. With relatable analogies of comparing sales to cinematic superhero tropes, Heroes, Villains, and the Thrill of Professional Selling explains how to find success in every story in the marketplace. Rooted in SAMA and the concept of “Co-Creating Value” this book describes an approach to creating value that draws upon an ideal from the movie industry and is imperative for mutual success: Your client is the hero in the story.Adrian Davis simplifies the hero’s journey with real-life examples, compelling stories, and templates to guide your learning. Movie genres are compared to different client types, and analogies are drawn between the screen and the sales floor to educate the salesperson, or in this case, the director, on creating a positive buying experience for clients. Adding to this insight, Adrian offers a path to develop your SOCKET solution, and a way to engage “inside-outsiders” to help in the journey. Find a robust series of 100 questions to discover value and a stakeholder checklist to guide you through the maze and knowledge on “Co-Creating Value” to garner success.Whether you prefer action, mystery, romance, sci-fi, comedy, horror, or drama, Adrian’s explanations are sure to make you a sharper salesperson and cinephile as you continue working with your client.Take Adrian’s advice and don’t come out of the story to editorialize — let the story do the work! You can read his lessons learned, put them into practice, and embark on your own journey for stronger relationships and success.
£14.99
BCS Learning & Development Limited Cybersecurity ABCs: Delivering awareness, behaviours and culture change
Cybersecurity issues, problems and incidents don’t always relate to technological faults. Many can be avoided or mitigated through improved cybersecurity awareness (A), behaviour (B) and culture change (C). These ABCs are key components of the overall security maturity of an organisation. This book is a practical guide to the Cybersecurity ABCs, for business and IT leaders looking to enhance security culture in their organisations by improving understanding and practice of cybersecurity at an individual level. Crucial awareness, behaviour and culture concepts are covered from the ground up alongside practical tips and examples, providing a key resource for those looking to create lasting cybersecurity awareness, behavioural and culture change initiatives.
£24.99
