Search results for ""Oxford University Press Australia""

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

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The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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This fourth edition of Fran Baum's The New Public Health is the most comprehensive book available on the new public health. It offers readers the opportunity to gain a sense of the scope of the new public health visions, and combines theoretical and practical material to assist with understanding the social and economic determinants of health. Based on the premise of previous editions that the new public health offers the chance of greatly improved equity by raising health world health standards this new edition has been fully revised to reflect recent changes in the theory and practice of the new public health. The book is written primarily for public health and primary health care workers, health and environment planners and those people who are interested in creating communities that maximise health for people and the environment. Students undertaking health and public health degrees will also benefit from reading this comprehensive book for its currency, breadth of scope, and coverage of the most important health and environmental challenges facing humanity and health professionals from a range of practice fields.

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Working with People explores the place and challenges of communication, interviewing and counselling skills within the context of social work and human service practice. In so doing it encourages the reader to reflect upon their own communication style and to develop good communication skills in order to work constructively with others about their needs and rights. Now in its second edition the text is updated to include recent developments in social work practice. New to the edition is the chapter on mindfulness, which reflects direct work with clients as well as recognition of a growing need to focus on self-care. Other topics of relevance to current social work practice and covered in the text include ethical decision-making as part of everyday practice, exploration of confidentiality, particularly in relation to situations when it may need to be breached, more emphasis on culturally safe practice, links with the application of skills in group work and family practice. Working with People successfully Integrates practice theories with case scenarios so that readers can see the development of skills and interventions, as well as the diversity of approaches available for social workers and human service workers to use in their everyday practice.

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The fourth edition of Terry Flew's New Media combines a comprehensive overview of theories of new media with contemporary cases studies. Based on an historic understanding of new media developments, the book explores the role of new media in a globally-networked society. It examines the cultural, political and economic impact of new technologies on creativity and industry from a cross-disciplinary perspective.

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Australian Foreign Policy: Controversies and Debates examines the core debates and multiple dilemmas that define foreign policy in Australia. The book will produce a critical understanding of the multiple influences on the formulation, implementation and transformation of Australian foreign policy. Key bilateral relationships, including China, Indonesia and the US, will be investigated. Attention is also paid to contemporary issues such as asylum seekers, terrorism, international environmental issues, good international citizenship and economic globalisation. The debates are informative and potentially provocative as the book is designed to encourage discussion and analytical and critical thought. For the topics discussed, there is not necessarily a 'right' answer. Readers are asked to develop their own opinions and hypotheses based on critical engagement with the debates. Each chapter concludes with follow-up questions to help draw these out.

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The perfect dictionary for learners of English and Tok Pisin. This concise bilingual reference is the only one of its kind in the world, fully revised and updated to provide a comprehensive language tool. With double the size of the previous edition, it's an invaluable resource for speakers of Tok Pisin who want to improve their English, and speakers of English who want to learn Tok Pisin. Tok Pisin is the official name for the largest lingua franca of Papua New Guinea, a country with more than 800 spoken languages. In a population of more than 5 million, over half are conversant with Tok Pisin. The language has been developed naturally over the last 150 years by the people themselves, as the means of communicating among different language groups.

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One of the most significant trends in the evolution of global tax systems has been the rise from relative obscurity of thin capitalisation rules, which are perceived as anti-avoidance rules. Despite their prevalence, it is unclear whether thin capitalisation rules: (1) attain tax neutrality (specifically, do these rules mitigate the tax-induced cross-border debt bias); and, (2) are effective in both theory and practice. Taxing Multinationals approaches the issue of thin capitalisation from a novel perspective by conceptualising the cross-border debt bias as the 'disease' and thin capitalisation as merely the 'symptom'. The overarching question guiding this book is whether, given the opportunity to start over, the tax-induced cross-border debt bias would be better addressed by retaining thin capitalisation rules in their current form or whether an alternative reform would be more suited to dealing with this 'disease'. Taxing Multinationals: Preventing tax base erosion through the reform of cross-border intercompany deduction is the seventh volume in the Australasian Tax Teachers' Association (ATTA) Doctoral Series.

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Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.

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