Search results for ""Cross Cultural Communications""

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully. By providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management/clients.

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Renowned linguist Kenneth L. Pike and his coauthors offer three previously unpublished essays that apply theoretical linguistic research to the areas of historical linguistics, cross-cultural communications, and text analysis. "Toward the Historical Reconstruction of Matrix Patterns in Morphology" establishes a comprehensive theory of morphological structure based on a number of languages. "Understanding Misunderstanding as Cross-Cultural Emic Clash" examines the crucial role that language plays in the numerous problems encountered in contacts between people from divergent cultural backgrounds. "The Importance of Purposive Behavior in Text Analysis" explores the centrality of establishing the relationship of reality to what is actually expressed in a text.

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The five steps to successful selling, negotiating, and managing multi-culturally Say Anything to Anyone, Anywhere gives readers five simple key guidelines to create rapport and organize strategies for success across different cultures. This book teaches to be proactive, not reactive, in your cross-cultural communications and shows how to use simple rapport tools to create trust with the cultures you work with or travel to. Learn how to organize productive interactions in person, on the phone, and by email. Discover interpersonal communication skills and virtual strategies that build strong relationships. Offers quick, accessible examples and clear guidelines about how to create an understanding between cultures Gives tips and strategies on how to communicate without offending Author Gayle Cotton is a Emmy Award Winner and a distinguished, highly sought after speaker, corporate trainer, and executive coach. This step-by-step guide to cross-cultural business will help you build strong relationships and manage successfully, no matter the cultural differences.

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"This is the Indiana Jones of international business." Csaba Toth An unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalization world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalization. The Accidental Business Nomad is for anyone working in a more global environment and who is looking to gain critical insights and communications skills needed for a shrinking world. As Managing Director of TSL Marketing's Leadership Nomad group, Kyle Hegarty has deciphered the culture code of doing business in Asia and the fastest growing markets. Hegarty reports on his triumphs and failures, including tales where unexpected lessons abound. The result is a no-holds-barred, gritty, and unvarnished guide to doing business across cultures. Readers will learn:· Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualty· How to navigate the invisible language of cultural misunderstandings· Cross-cultural communications skills everyone in business needs to know· The art and science of personality profiling and quick short-cuts to understanding people· What outsourced call centers can teach us about the future of global communication· How to find inspiration and innovation in the most unlikely of places

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