Search results for ""Bocconi University Press""

The book uses a very simple and accessible language. All the descriptions of Python functionalities come with intuitive examples to make you learn by doing. This is not a theoretical book and does not cover some of the most internal features of Python. The intention of the authors is to allow business oriented people to start using Python. The main reason for such a choice of style is due to the increasing number of requests by non-technical professionals to solve daily problems and tasks. Whether we want to append multiple spreadsheets or profile the customer base, being able to use a solid infrastructure which enables to collect, check, process, analyze data, and report results has become a basic requirement in most industries. The structure of this book replicates the structure of a grammar book. It first introduces the building blocks of Python - i.e., objects - which can be compared to the different types of words (e.g., verbs, nouns) of a language. It introduces readers to the syntax rules of Python - i.e., statements, functions, and classes. It then provides introduces how to use this new language for managing data. One thing that we found particularly helpful for our students is to provide wrong Python codes with the error message that Python provides, and ask them to fix the code in order to make it work. As making mistakes is very common, we would say normal, in programming, learning how to interpret the error messages and fix codes is extremely important from a pedagogical perspective. The book always challenges students with a series of "fix the code" questions at the end of each a topic. We adopt this structure because we found that students learn how to successfully write algorithms in Python when they understand its logic and the meaning of every single element of the algorithm. We have experimented that this natural progression, from the most basic elements to very complex scripts, raises students' self-confidence and proficiency in writing their own algorithms. Hence, the structure of the textbook greatly helps students and instructors to gradually acquire the "programming" mindset. Also, our teaching experience indicates that, as with any other language, students learn by practicing. For this reason our textbook, is rich in exercises of increasing complexity.

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The book will raise awareness about the dramatic changes we are facing and help the reader to make sense of the future and of the importance to use future scenarios as a tool to make better decisions today. It will also be useful to understand new emerging technologies such as blockchain, AI, robotics, biotechnologies and their possible impacts on society and on our everyday life. Therefore this book can be considered as a complete guide to 2050, able to give the readers the opportunity to immerse themselves in this destination and discover all the most fascinating secrets.

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The book is a short philosophical guide to our data and algo new world. It’s a cultural journey into our living quantifiable society through the unusual viewpoint of digital philosophy. In 5 easy chapters, the book unveils: the hidden nature of software data code, the artificial dawn of a new data sensorium, the invisible power of data algorithm, the datum as the new human experience, the emergence of accidental megastructures called data platforms. Beyond engineers, programmers and coders tech narratives of data revolution, philosophers have their own provocative thinking on current and future technology. This book popularizes and intertwines speculative visions from untold and surprising approaches to tech businesses such as the shift from feedback to feedforward, the new living sensorial environment, the end of experience as we know it, the digital space as transduced space, the programmable everything from money, to law to society.

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Buying behavior is a process that is conditioned by a complex receptive system, originating with the product’s physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. The interaction of these factors culminates in the customer’s final choice. In fact, through communication customers assume and alter their attitudes. In other words, industry and distribution together set a communication process in motion with the customer, and the store becomes the place and the channel through which this interaction occurs.The book addresses this topic with a managerial mark. The takeoff point is a redefinition of the role the store plays in communicating and enhancing the identity of the brand and the store itself. From there, the author moves on to consider visual merchandising as a managerial tool to use for establishing a dialogue with the customer. Directions, goals, and tools of visual merchandising are analyzed and evaluated with a business approach to store management, with the aim of understanding what works in the complex task of balancing conflicting needs. On one hand the company wants to maximize profits and productivity, expand the sales areas that customers visit, rationalize replenishment, curtail shoplifting, support sales staff - and enhance the offering too. On the other hand, customers want to simplify the purchase process and save time, but at the same time they gather information, seek out stimuli and ideas, and get psychological gratification from freely and actively taking charge of their choices.

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The main idea of this book is that the root cause of the financial crisis is the ambition to handle risk as a well-defined commodity that can be traded in the market. The book provides an interpretation of the crisis going beyond simple reconstructions. Finance cannot be rescued by simply referring to ethics or limiting the remuneration of managers. This book is unique in that it covers both the American and the European crisis.

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The book is unique because it has both a deep academic point of view and a practical angle. The book differentiates itself by departing from the academic analysis, but it translates the uncertainty challenge into practical problems.This book is about how to manage the risk associated with failure: the failure per se, and also the financial risk associated with it.

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The book vision is that fashion and luxury brands should “craft” the Customer Experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but we stress for the first time the importance of human touch-points. However crafting is not enough if the execution is not well engineered. The greatest challenge we underline is that the fashion and luxury organizations are usually divided into sylos (design, marketing, sales…) and more product-centric then consumer-centric. To become signature the customer journey should be the result of a new organisation design and company culture enabled by three factors: data and technology, people and organizational mechanisms and processes design and execution.

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