Search results for ""BEYOND PUBLISHING""

Institutional logics, the underlying governing principles of societal sectors, strongly influence organizational decision making. Any shift in institutional logics results in a similar shift in attention to alternative problems and solutions and in new determinants for executive decisions. Examining changes in institutional logics in higher-education publishing, this book links cultural analysis with organizational decision making to develop a theory of attention and explain how executives concentrate on certain market characteristics to the exclusion of others. Analyzing both qualitative and quantitative data from the 1950s to the 1990s, the author shows how higher education publishing moved from a culture of independent domestic publishers focused on creating markets for books based on personal, relational networks to a culture of international conglomerates that create markets from corporate hierarchies. This book offers broader lessons beyond publishing—its theory is applicable to explaining institutional changes in organizational leadership, strategy, and structure occurring in all professional services industries.

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This unique, fun and informative introduction to the publishing world shows young readers how a book makes its journey from the writer's notebook to the reader's hands. What's missing from the world of children's books? A book about how a book gets made! This behind-the-scenes exploration features colorful and quirky double page spreads that depict every stage in the life of a book. Young readers will learn why an editor's to-do list is so long; what's important to a book designer; how a book gets sold to libraries and stores; and what a printing press looks like. They'll discover jobs they might not have known about, including literary critics, librarians, and sales representatives. And they'll learn about topics beyond publishing, such as fan fiction, ebooks and audiobooks, and book collecting. Most of all, they'll realize how the book they are reading actually came to be made. Perfect for readers to peruse on their own or with their favorite grown up, this book is the first of its kind-a perfect complement to every young booklover's library.

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