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An essential guide to thinking strategically in a complex, ever-changing world.From Seth Godin, one of the world''s most influential business thinkers and bestselling author of This is Marketing, comes a groundbreaking guide to creating meaningful change in a complex world. Are you tired of quick fixes and short-term thinking? Do you want to make a lasting impact but feel stuck in outdated systems? This is Strategy is a modern classic - a must-read for anyone seeking to drive positive change, whether you’re revolutionizing an industry, sparking a movement, or building a career. Godin challenges you to: - Identify your smallest viable audience and make remarkable work they can''t ignore - Understand and influence the systems shaping our world - Prioritize long-term thinking over instant gratification - Make smart, purposeful choices that shape a better tomorrow With Godin''s trademark clarity and insight,

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