Search results for ""Author W. Craig Reed""

Start with Who represents the next generation beyond Simon Sinek’s Start with Why and Gartner’s The Challenger Sale—written by Matthew Dixon and Brent Adamson—and includes groundbreaking science, concepts, and templates that can help drive rapid success for sales, marketing, and recruitment within small to medium businesses.Ken Blanchard, co-author of The New One Minute Manager, says Start with Who is “thought-provoking” and “shows business, marketing, and sales professionals how to persuade any client with just twelve bullets and a story.” Start with Who, with a foreword by EOS Visionaries Mike Paton and Mark O’Donnell, is the next generation beyond business books written decades ago, including Simon Sinek’s Start with Why and Gartner’s The Challenger Sale. The groundbreaking science, examples, and concepts in this book are delivered in easy-to-understand terms, mingled with touches of humor, and designed to help drive meteoric success for sales, marketing, and recruiting professionals who have started or work for small to medium businesses. Executives at larger firms can also benefit greatly from the cutting-edge “trust-building” science, storytelling techniques, and proven sales enablement approaches described within these pages. Over 90 percent of customers buy on trust, but only 3 percent of salespersons are trusted. Start with Who takes science-based storytelling for sales, marketing, and talent acquisition to a new level by showing you how to blend Aristotle’s Persuasion Model, business neuromarketing, the educational 4MAT system, and a new approach to the Three-Act Play to build customer and candidate trust with only twelve bullet points and a story. All salespersons know that “facts tell and stories sell.” Having trained and coached thousands of sales and marketing professionals for leading firms, New York Times bestselling author W. Craig Reed leverages decades of experience to help individuals hone their messaging down to a few short bullet points presented in a compelling yet easy-to-understand story format designed to teach, persuade, and drive action.

Read more less

In this riveting popular history, W. Craig Reed pulls back the curtain on the most secret aspects of America's Cold War with the Soviet Union: the underwater battles and espionage operations that brought the world to the brink of nuclear warfare numerous times. As a former submariner and navy diver, Reed is the first author to obtain in-depth interviews from dozens of Navy SEALS and divers, espionage operatives, submariners, and government officials on both sides about Ivy Bells, Boresight, Bulls Eye, and Holystone operations. Through in-depth research and his own first-hand experience, Reed sheds new light on the most harrowing and exciting missions conducted during the Cold War. Reading like a fast-paced Tom Clancy thriller, "Red November" transcends traditional submarine, espionage, and naval Cold War historical accounts by delivering a far more personal touch to the near-death experiences told by the men and women who participated in America's longest and most expensive underwater war.

Read more less