Search results for ""Author Thomas Miller""

Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.

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In La Frontera, Thomas Miller Klubock offers a pioneering social and environmental history of southern Chile, exploring the origins of today’s forestry "miracle" in Chile. Although Chile's forestry boom is often attributed to the free-market policies of the Pinochet dictatorship, La Frontera shows that forestry development began in the early twentieth century when Chilean governments turned to forestry science and plantations of the North American Monterey pine to establish their governance of the frontier's natural and social worlds. Klubock demonstrates that modern conservationist policies and scientific forestry drove the enclosure of frontier commons occupied by indigenous and non-indigenous peasants who were defined as a threat to both native forests and tree plantations. La Frontera narrates the century-long struggles among peasants, Mapuche indigenous communities, large landowners, and the state over access to forest commons in the frontier territory. It traces the shifting social meanings of environmentalism by showing how, during the 1990s, rural laborers and Mapuches, once vilified by conservationists and foresters, drew on the language of modern environmentalism to critique the social dislocations produced by Chile's much vaunted neoliberal economic model, linking a more just social order to the biodiversity of native forests.

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In La Frontera, Thomas Miller Klubock offers a pioneering social and environmental history of southern Chile, exploring the origins of today’s forestry "miracle" in Chile. Although Chile's forestry boom is often attributed to the free-market policies of the Pinochet dictatorship, La Frontera shows that forestry development began in the early twentieth century when Chilean governments turned to forestry science and plantations of the North American Monterey pine to establish their governance of the frontier's natural and social worlds. Klubock demonstrates that modern conservationist policies and scientific forestry drove the enclosure of frontier commons occupied by indigenous and non-indigenous peasants who were defined as a threat to both native forests and tree plantations. La Frontera narrates the century-long struggles among peasants, Mapuche indigenous communities, large landowners, and the state over access to forest commons in the frontier territory. It traces the shifting social meanings of environmentalism by showing how, during the 1990s, rural laborers and Mapuches, once vilified by conservationists and foresters, drew on the language of modern environmentalism to critique the social dislocations produced by Chile's much vaunted neoliberal economic model, linking a more just social order to the biodiversity of native forests.

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The first major history of Chile’s most significant peasant rebellion and the violent repression that followed In 1934, peasants turned to revolution to overturn Chile’s oligarchic political order and the profound social inequalities in the Chilean countryside. The brutal military counterinsurgency that followed was one of the worst acts of state terror in Chile until the military dictatorship of Augusto Pinochet (1973–1990). Using untapped archival sources, award-winning scholar Thomas Miller Klubock exposes Chile’s long history of political violence and authoritarianism and chronicles peasants’ movements to build a more just and freer society. Klubock further explores how an amnesty law that erased both the rebellion and the military atrocities lay the foundation for the political stability that characterized Chile’s multi-party democracy. This historical amnesia or olvido, Klubock argues, was a precondition of national reconciliation and democratic rule, which endured until 1973, when conflict in the countryside ended once again with violent repression during the Pinochet dictatorship.

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Fundamentals of Investments is aimed at the introductory investments class with students who have relatively little familiarity with investments. The text is written in a relaxed, informal style that engages the student and treats him or her as an active participant rather than a passive information absorber. Fundamentals appeals to intuition and basic principles whenever possible because the authors found that this approach effectively promotes understanding. The text also makes extensive use of examples, drawing on material from the world around us and using familiar companies wherever appropriate. Throughout, the text strikes a balance by introducing and covering the essentials while leaving some of the details to follow-up courses. Topics are organized in a way that would make them easy to apply—whether to a portfolio simulation or to real life—and support these topics with hands-on activities. This tenth edition provides a terrific framework and introduction for students looking to pursue a career in investments—particularly for those interested in eventually holding the CFA charter.

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The Chile Reader makes available a rich variety of documents spanning more than five hundred years of Chilean history. Most of the selections are by Chileans; many have never before appeared in English. The history of Chile is rendered from diverse perspectives, including those of Mapuche Indians and Spanish colonists, peasants and aristocrats, feminists and military strongmen, entrepreneurs and workers, and priests and poets. Among the many selections are interviews, travel diaries, letters, diplomatic cables, cartoons, photographs, and song lyrics.Texts and images, each introduced by the editors, provide insights into the ways that Chile's unique geography has shaped its national identity, the country's unusually violent colonial history, and the stable but autocratic republic that emerged after independence from Spain. They shed light on Chile's role in the world economy, the social impact of economic modernization, and the enduring problems of deep inequality. The Reader also covers Chile's bold experiments with reform and revolution, its subsequent descent into one of Latin America's most ruthless Cold War dictatorships, and its much-admired transition to democracy and a market economy in the years since dictatorship.

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