Search results for ""Author Stephen Berry""
John Murray Press Strategy In A Week: Strategic Thinking Skills In Seven Simple Steps
Strategic thinking just got easierFor most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route. Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy. To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking. Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: Understand what strategy is and what it isn't- Monday: Understand what drives strategy and what strategy drives- Tuesday: Understand internal strategy- Wednesday: Understand marketing strategy- Thursday: Understand brand strategy- Friday: Understand competitive strategy- Saturday: Keep strategy going
£12.99
University of South Carolina Press Crossings and Encounters: Race, Gender, and Sexuality in the Atlantic World
For centuries the Atlantic world has been a site of encounter and exchange, a rich point of transit where one could remake one's identity or find it transformed. Through this interdisciplinary collection of essays, Laura R. Prieto and Stephen R. Berry offer vivid new accounts of how individuals remapped race, gender, and sexuality through their lived experience and in the cultural imagination. Crossings and Encounters is the first single volume to address these three intersecting categories across the Atlantic world and beyond the colonial period.The Atlantic world offered novel possibilities to and exposed vulnerabilities of many kinds of people, from travelers to urban dwellers, native Americans to refugees. European colonial officials tried to regulate relationships and impose rigid ideologies of gender, while perceived distinctions of culture, religion, and ethnicity gradually calcified into modern concepts of race. Amid the instabilities of colonial settlement and slave societies, people formed cross-racial sexual relationships, marriages, families, and households. These not only afforded some women and men with opportunities to achieve stability; they also furnished ways to redefine one's status. Crossings and Encounters spans broadly from early contact zones in the seventeenth-century Americas to the postcolonial present, and it covers the full range of the Atlantic world, including the Caribbean, North America, and Latin America. The essays examine the historical intersections between race and gender to illuminate the fluid identities and the dynamic communities of the Atlantic world.
£97.79
John Murray Press The Ultimate MBA Book: Get the Edge in Business; Master Strategy, Marketing, and Finance; Enjoy a Business School Education in a Book
If you want to be the best, you have to have the right skillset. From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises.This is your complete MBA course. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
£14.99