Search results for ""Author Sharon B. Smith""

During the Civil War and throughout the rest of the nineteenth century there was no star that shone brighter than that of a small red horse who was known as Stonewall Jackson’s Little Sorrel. Robert E. Lee’s Traveller eventually became more familiar but he was mostly famous for his looks. Not so with the little sorrel. Early in the war he became known as a horse of great personality and charm, an eccentric animal with an intriguing background. Like Traveller, his enduring fame was due initially to the prominence of his owner and the uncanny similarities between the two of them. The little red horse long survived Jackson and developed a following of his own. In fact, he lived longer than almost all horses who survived the Civil War as well as many thousands of human veterans. His death in 1886 drew attention worthy of a deceased general, his mounted remains have been admired by hundreds of thousands of people since 1887, and the final burial of his bones (after a cross-country, multi-century odyssey) in 1997 was the occasion for an event that could only be described as a funeral, and a well-attended one at that. Stonewall Jackson’s Little Sorrel is the story of that horse.

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His winning percentage was well above Jordan’s shooting average or Woods’s domination of golf tournaments. And he sold products and drew spectators like no one had ever done. He was hands-down the most famous athlete in America’s most popular spectator sport, and exactly one hundred years ago you would have been hard pressed to find anybody in the country who didn’t know his name. He was Dan Patch, and he was a racehorse. At the turn of the last century, harness racing drew larger crowds and offered bigger paychecks than any other sport. Its stars were household names, and Dan Patch was both the most celebrated and the richest. As successful as he was on the track, Dan Patch was also America’s first “marketing machine”: the horse who could sell cigars, washing machines, stoves, automobiles, and animal feed, just by the presence of his name and photograph. The Best There Ever Was examines the evolution of sports marketing through the lives of Dan Patch and the three men who owned him: an Indiana breeder, Dan Messner; M. E. Sturgis, who sold the horse for $20,000 (a fortune in those days) and spent the rest of his life trying to buy him back; and Marion W. Savage of Minneapolis, whose entrepreneurial skills presaged today’s sports marketing geniuses.Any athlete who can draw a 90,000-person crowd, offer up world records, and then sell a coal stove with his name on it may well be the best by anybody’s standards. A fun and fascinating read for sports lovers.

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