Search results for ""Author Scott C. Stevenson""

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations broaden their support from businesses and corporations. It features: How to get a business solicitation program up and running Advice for securing first-time gifts from businesses Techniques to forge relationships with businesses Creative examples for approaching and soliciting businesses or corporations Ways to secure sponsorships as viable options for support How to recognize and steward business donors Important topics covered include: In-kind gifts Presentations First-time donors Researching private companies Guest expert programs Publicity Vendor events Online sponsorships Business advisory councils Donor incentives Approaching entrepreneurs Grant proposals Stewardship practices Corporate gift policies Accountability Strategic partnerships Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations attract and engage volunteers and board members in fund development. It includes strategies for identifying and enlisting them in fund development efforts, keeping them engaged and motivated, communication, training and more. Important topics covered include: Expand opportunities for involvement Advice for enlisting volunteer solicitors Board member responsibilities Enable board members to make asks Get your board to assume responsibility for annual gifts Volunteer education Team solicitation Major gift solicitation Business advisory councils Inspire board members Cultivate neighborhood ambassadors Planned gifts committees Development committee chairs Former board members High-powered volunteers Volunteer recognition Donor involvement Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift. Important topics covered include: Naming opportunities Essential elements of a named agreement Valuing naming gift opportunities Naming policy considerations Naming rights limits Gift appeal Donor outreach Naming gift consequences Named sponsorship opportunities Minimum endowment levels Special events Naming gift guidelines Named endowments Naming gift requirements Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource features goal-setting procedures, ways to engage key staff and others, and action plans for shaping effective annual fundraising strategies for nonprofit organizations Important topics covered include: Essential elements to operational plans Planning and scheduling Donor tracking Revenue forecasting Board involvement Committee objectives Staff engagement Investors Staff retreats Professional growth Quantifiable objectives Outreach to diverse audiences Volunteer involvement Analysis and evaluation Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with a plan for properly stewarding those who have invested so generously in their organizations and those they serve. Dozens of ideas, procedures, and strategies are included. Important topics covered include: Key stewardship relations practices Cumulative givingPledge acknowledgements First-time donor strategiesPersonlized gifts Ethics Communication Employee engagement Marketing endowments Donor walls Donor recognition Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource is designed specifically for volunteers and serves as a helpful training tool for those nonprofit professionals who manage or work with volunteers in any capacity. This resource will help educate and inspire volunteers to: Recruit others, including friends, relatives and business contacts, as volunteers Plan and manage events and projects more effectively Manage other volunteers and conduct meetings with greater confidence Strengthen their leadership skills Better utilize their individual strengths and talents Important topics covered include: Volunteer motivation Teamwork Career implications Volunteer outreach Special events Delegation Avoiding burnout Leveraging networks and connections Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more. Important topics covered include: Expanding an organization’s donor base Researching donor prospects First time fundraising efforts Annual operational plans Fundraising evaluation Building a mailing list Solicitation calls Phonathons Board gifts Direct mail appeals Special events Call reports Attracting new donors Donor communication Fundraising presentations Planned giving Grant seeking Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals tips, techniques, and best practices for improving communication efforts with donors, members, and volunteers. It also provides examples of successful communications plans from a range of nonprofit organizations. Important topics covered include: Effective communications plans Blogs that work Effective newsletters Direct marketing success Brown bag meetings CEO/Director involvement Brochure templates Donor website Volunteer handbooks Telephone communication Member hotlines Discussion boards Year-end giving Communicating with teens Roundtable discussions Community outreach Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations. Important topics covered include: The national news Interviews Free publicity Writing news releases Avoiding common media mistakes Handling negative publicity Responding to reporters Employee engagement Media coverage Online pressrooms Radio and TV exposure Strategic partnerships Hotsheets Media databases Special events Media buyers Media archives Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information on how to use gift clubs to improve fundraising results, procedures for creating or improving gift clubs or levels, and examples of donor clubs and accompanying benefits. Important topics covered include: Multiple levels of membership benefits Planned giving Giving recognition programs Approaches to upgrading members Analyzing a member’s potential Business contributors High end donor recognition Societies for specific constituents Planned gifts societies Gift club promotion Giving circles Annual operational plans Gift and club naming conventions Alumni engagement Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization’s reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels. Important topics covered include: Newsworthy events Organizational branding Radio pitches Collaboration Outdoor advertising Using well known faces Editorials Effective communications Press releases and media blogs Online press kits Community profiles Twitter Special events Marketing campaigns Radio and TV exposure Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource features strategies to recognize those who support your organization’s mission, including donors, volunteers, and members. Creative recognition ideas, tips and techniques are presented from a diverse sampling of nonprofit organizations, as are useful forms, reports, and other recognition efforts and programs. Important topics covered include: Special Events Outreach Individual Donor Recognition Media and Communication Specialty Awards, including to Diverse Members Effective Awards Presentations Leveraging Online Opportunities Memorable Dedications Personalizing Gratitude Hosting Memorials Volunteer Halls of Fame Recognizing Major Donors Ways to Say Thank You Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include: Useful policies, guidelines and publication procedures How to produce quality annual reports Advice on writing and editing copy Tips for taking, managing and incorporating photos and images Numerous layout and design ideas Advantages of online publications Outsourcing considerations Evaluating publication effectiveness Editorial calendars Editorial evaluation Increasing readership Submission guidelines Publication underwriting Strategic partnerships Direct mail Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and their leaders with step-by-step procedures to build and nurture board members who are able and willing to assist with fundraising. In addition to tips, techniques, and best practices to identify and recruit financially capable board members, successful examples from various nonprofit organizations are shared. Important topics covered include: Board nomination committees Board member recruiters Prospective board member interviews Board member responsibilities Board giving Board surveys Board campaign potential Stretch gifts Board communication Major gifts Connecting with former board members Board fundraising strategies Board member commitments Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource presents a variety of recruitment strategies including: how to identify and target particular types of volunteers, procedures for enlisting groups of volunteers, techniques for recruiting through publicity and the media, and more. Examples of useful forms, letters, and brochures used to attract volunteers are also included. Important topics covered include: Low-tech recruitment efforts Retirement outreach Minority outreach Overcoming recruitment obstacles Volunteer brochures Collaboration Tapping new constituents, i.e. single parents, baby boomers, techies, youth Tapping companies for volunteers and grants Corporate partnerships for volunteers, grants, and funds Volunteer recognition Volunteer incentives Communication plans Pro Bono consultants Staff preparation Volunteer continuity Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides strategies for nonprofit organizations to plan and execute effective and successful capital campaigns and includes helpful resources such as sample charts, forms, and examples from other organizations. Important topics covered include: Steps for preparing a capital campaign Board campaign potential Donor giving potential Consultants Feasibility studies Campaign essentials Campaign slogans Reporting Online promotion Social media Factors that impact campaign success Donor recognition Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource contains tips, techniques, and best practices for motivating volunteers and maximizing their involvement and productivity with your organization. Important topics covered include: Volunteer goals, orientation, motivation Volunteer appreciation and recognition Communication Teamwork Volunteer engagement Overcoming volunteer burnout Volunteer management Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource presents organizations with strategies for recruiting and retaining members and includes examples of how various nonprofit organizations have successfully increased their membership numbers. Important topics covered include: Staff engagement Member testimonials Award programs Membership drives Recognizing long-term members Attracting younger members Member feedback Member benefits Community outreach Loyalty cards Entry-level options for new members Retention rates Reciprocity agreements Networking Attracting corporate members Members recruiting members Volunteers and membership Loyalty building Recognition awards Effective renewal notices Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides nonprofit and charity leaders and professionals with memorial and in-tribute giving ideas that will benefit their organizations. Important topics covered include: Memorial gift ideas Special events Brochures Family outreach Online tribute pages Guardian angel programs Annual fund stewardship Tribute and memorial programs Memorial giving tips Donor communication Strategic collaboration Challenge gifts Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. In addition to actionable tips and techniques, this resource provides examples from other charities and nonprofit organizations as well as useful forms and brochures. Important topics covered include: Strategies for promoting bequests Incorporating planned giving into capital campaigns Developing planned giving marketing plans Acquiring testimonials Identifying planned gift expectancies Planning guidebooks Attracting planned gifts Life insurance gifts Residual bequests Preserving planned gift expectancies Prospect management Referral forms Donor/prospect communication Employee giving Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy. Important topics covered include: Planning and scheduling Personal appeals Building mailing lists Donor outreach Writing calls to action Direct mail testing Targeting specific groups Testimonials Pledge forms Response rates Analyzing results Bounce backs Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource helps nonprofit professionals improve presentation skills; prepare effective solicitation teams; and train staff, volunteers and board members on the ask. It also gives expert advice on approaching donors for major gifts, tailoring individual proposals, and improving efforts to solicit major gifts. Important topics covered include: Closing techniques Donor communication Overcoming call reluctance The science of asking questions Negotiation skills Setting the ask amount Dealing with objections and refusals Prospect conversation starters Major gifts advisory committees Listening skills tips Decision delays Upselling Corporate solicitation Gift proposals Sales skills Evaluating prospects Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents. Important topics covered include: Marketing and promoting events How to increase ticket sales Broadening an event's appeal Market special events with new mobile applications Offering transportation to increase attendance Social media promotion Event organization Guidelines for hosting record-setting events Entertainment Donor attraction Appreciation-themed events Schedules and timing Celebrity/VIP involvement Pre-event coverage Partnering/collaboration Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource profiles over one hundred successful and profitable events for nonprofit organizations. Examples of events profiled include: Donor luncheons Community hospital days Award ceremonies Fundraising auctions Holiday events Student dances Cocktail parties Home tours Athletic events Boutiques partnerships Extreme fundraising events Gambling events Galas College nights Women’s nights Singles events Family-oriented events Fashion shows Antique shows Black-tie events Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource offers advice on wining more grants. It provides step-by-step procedures for identifying, prioritizing, and approaching foundations and corporations for grant support; specific strategies and approaches used by foundation and corporate relations professionals; and tips, techniques, and best practices to draft and submit winning grant proposals. Important topics covered include: Grant-seeking procedures for beginners Essentials for pursuing federal grants Finding the best corporate and foundation prospects Matching grant requests with grant makers Attracting funders Making proposals compelling Grant drafting Report systems Cultivating relationships Outsourcing grant writing Tips for dealing with family foundations Approaching foundations Confidentiality issues Corporate giving officers Corporate sponsors Effective grant writing Challenge grants Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies to recruit, manage and retain volunteers. It includes procedures for screening, orienting, training and motivating volunteers as well as samples of useful forms, policy statements and other examples that the volunteer manager can put to immediate use. Important topics covered include: Background checks Volunteer training Volunteer checklists Volunteer assignments Skill-based volunteer programs Volunteer motivation Conflict resolution Tracking volunteer hours Innovative recruitment ideas Minority outreach Training manuals Volunteer surveys Volunteer recognition Communication Mentors Youth Volunteers Staff engagement Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues

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Originally published by Stevenson, Inc., this practical resource presents nonprofit organizations with information on how to secure major gifts, including expert advice on how to identify and approach donors and tips, techniques, and best practices for soliciting major gifts. Important topics covered include: Pursuing estate gifts Assessing donor preferences Leveraging existing endowments Naming opportunities Promoting bequests Soliciting major gifts Strategies for first-time donors Donor communication Capital campaigns Endowment agreements Leveraging board members Accountability Cumulative giving Financial assessment Donor referrals Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Optimize your auction to bring in top dollar Raffles and auctions are a time-honored favorite among fundraising vehicles. When well-organized, these events can bring in sizeable revenue � but when poorly-run, have the potential to generate debt and much wasted time. Profitable Raffles and Auctions: 72 Ways to Boost your Revenue helps generate top dollar, offering expert tips and advice for getting the most out of your fundraising event. Fresh ideas merge with the perspective of experience to reveal what works, what doesn't, and what you should do differently to stand out and attract attention.

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Originally published by Stevenson, Inc., this practical resource provides Chambers of Commerce with helpful information regarding growing, managing, and serving membership. From creating a plan and strengthening member benefits to recruitment strategies, this manual is filled with best practices and examples of what various Chambers of Commerce have done to achieve membership success. Important topics covered include: Operation plans Networking Member benefits Unique member incentives Member orientation Social media outreach Effective communication Member awards Special events Customer care Internships Member networking opportunities Maximize member receptions Effective ice breakers New member receptions Setting policies Member communication Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides libraries with tips, techniques, and best practices to plan and execute effective fundraising events. In addition to step-by-step procedures, this resource also provides useful checklists and worksheets as well as fundraising event profiles used by various libraries to generate needed funds. Important topics covered include: Fundraising essentials Checklist guide for planning a gala Key questions for first-time events Budget saving tips Annual special events Effective silent auctions Event sponsors Boosting sponsorship revenue Press releases Documenting events Catering Guest engagement Post-event follow-up Event evaluation Marketing and promotion Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for generating more online contributions and leveraging websites for fundraising. It is filled with ways to engage visitors, communicate with donors, and add interactivity, revenue-generating online events and funding opportunities to an organization’s website. Important topics covered include: Integrating fundraising into websites Social media Building lists Online tools Online donor engagement Blogs Online events Online surveys Online giving Attracting prospective donors Community building Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides great ideas and techniques to retain more of your volunteers and members, including step-by-step plans to create a retention plan that helps strengthen and increase your volunteer and membership base. This resource contains dozens of actionable techniques and procedures for retention, including strategies to develop member loyalty, communicate better, offer unique benefits, and avoid volunteer burnout. Successful ideas and programs from other organizations are presented, such as incentive programs, retreats that involve volunteers, “member of the month” programs, etc. Additionally, several useful sample forms and reports are provided, including feedback forms, member interests surveys, volunteer activity/involvement reports, complaint procedures, assessment forms, and more. Important topics covered include: Staff and Volunteer Engagement Recognition and Awards Leadership Effective Communication with Members and Volunteers Automatic Renewal Strategies Member and Volunteer Incentives Effective Meeting Planning Frequent 'Rituals' that Help Formalize New Relationships Member Benefits that Attract and Retain Mentoring Volunteer Member and Volunteer Evaluation Special Events for Volunteers Large Awards Program that Generates Big Benefits Using E-newsletters to Inform, Involve Your Base Handling Volunteer Complaints Catering to Diverse Volunteers or Members Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations generate more endowment gifts. This resource provides step-by-step procedures to help build endowments, ideas and approaches to raise needed funds, actionable tips and techniques, and helpful charts, forms, and useful examples. Important topics covered include: Annual endowment goals Endowment FAQs Endowed scholarships community engagement Marketing endowment opportunities Donor cultivation Named gifts Board member engagement Exclusive donor clubs Endowment agreements Endowment-only campaigns Methods for determining ask amounts Employee naming gifts Bequests Matching gifts Endowment ethics policies Endowment ideas for beginners Endowment brochures Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource offers strategies for nonprofit organizations to connect with more donors, members, and volunteers through their websites, and presents examples of successful website features from a variety of nonprofit organizations. It’s filled with tips on strengthening relationships, reaching a broader audience, and driving traffic to a website. Important topics covered include: Publicizing membership Online donations Blogging Membership kits Sponsorship promotion Donor spotlight programs Member feedback FAQs Personalized web pages Volunteer opportunities Press rooms Online advertising Member privacy Online commerce Online renewals Virtual volunteers Online wish lists Chapter activities Social networking Virtual donor walls Planned gifts Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides strategies for nonprofit organizations to connect with more volunteers through their websites. It includes proven techniques for tailoring a website to meet volunteers' needs and provides examples of effective website features from a variety of organizations. Important topics covered include: Essential elements of a volunteer website How to target baby boomer volunteers How an online conferencing system helps bridge the gap Boost online contact through social media Ways to offer virtual volunteering opportunities Launching a Facebook page How online training can streamline orientation How volunteer blogs promotes communication Online publications How to increase website usage Virtual volunteer projects Useful online tools Recruiting virtual volunteers Migrating existing volunteer programs online Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with ideas and strategies to maximize the impact and effectiveness of their websites. From adding social media or an online press room to driving traffic or enhancing features, this manual has it all. Important topics covered include: Customizable pages Guest books Incorporating sponsor information Social media strategies RSS feeds Online pressrooms Online publications Website copy Blogs Website marketing Donor outreach Online registrations Virtual tours Marketing Mass emails Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professionals pursue challenge gifts and grants, enhance donor bases and existing donors, and discover new and creative ways to use challenge gifts. In addition to step-by-step procedures on how to secure more challenge gift and grants, examples are given of what various nonprofit organizations have successfully accomplished with challenge gifts. Important topics covered include: Setting up challenge gifts Encouraging new donors Building endowment funds Foundation perspectives Successful campaigns Matching gift programs Presidential connections Group challenge gifts Grant negotiations Annual campaigns Multipurpose challenges Donor fatigue Donor recognition Prospect identification Challenge grant requirements Challenge gift approaches Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides strategies for nonprofit organizations to recruit, train, motivate, and reward young volunteers. It addresses: Beginning a youth volunteer program Tips and techniques to recruit young volunteers Connecting with and motivating young people in volunteer efforts Benefits and rewards for young volunteers Reaching and engaging college-age volunteers Important topics covered include: Volunteer selection guidelines Teen incentive programs College and university partnerships Online recruitment Communicating with younger volunteers Internships Grants and awards Youth volunteer benefits Cultural awareness Family engagement Working with first-time offenders Youth volunteer boards Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource features strategies for nonprofit organizations to plan, celebrate, and engage constituents in milestone events. Important topics covered include: Community engagement Fundraising Planning and preparation essentials for yearlong events Inauguration ceremonies Facility dedications Organizational collaboration Recognition programs Celebrity events Talent competitions Time capsules Grand re-openings Celebrating organizational history Anniversary milestones Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this is a step-by-step guide for launching effective planned gifts programs. Readers will learn how to plan and set goals, identify prospects, build mailing lists, involve volunteers, publicize planned gifts, build awareness, recognize donors, and more. Important topics covered include: Estate gift modeling Advisory councils Testimonials Deferred payments Promoting bequests Planned gift expectancies Cultivating agents of wealth Building prospect lists Accepting life insurance Planned gift ambassadors Challenge gifts Intention forms Endowment donors Planned gifts newsletters Planned giving marketing plans Estate donors Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more. Important topics covered include: Motivating non-donors Attracting first-time corporate donors Annual giving strategies: Restricted gifts Employee giving Social media outreach In-kind gifts Increasing return on direct mail appeals Online giving Prospect research Monthly and annual appeals Expanding your prospect database Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. It’s filled with interaction techniques and examples from a variety of nonprofits. Important topics include: Facebook essentials Professional networking Twitter benefits Press releases and media blogs Blogs YouTube Videos and marketing Social media guidelines Online tools Mobile applications Social networking and special events Virtual meetings Web-based communication options Virtual memberships Landing pages Outreach to a younger demographic Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Nonprofit organizations often struggle with selecting and screening volunteers and placing them in the best possible positions. This practical resource, originally published by Stevenson, Inc., provides actionable tips and techniques to improve volunteer selection, screening, and placement. The articles in this resource cover useful topics such as: recruitment procedures aimed at filling key volunteer positions, techniques for screening volunteers in advance, interviewing procedures, tips for checking references, how to conduct thorough background checks, how to decline a volunteer appointment with tact, advice on clarifying volunteer tasks before assigning them, steps for conducting volunteer evaluations. Other topics include: Background check rejection follow-up Defining volunteer roles Conducting the right check for the right position Matching tools Conducting volunteer interviews Effective task delegation Staff preparation Consultant programs Training and supervision Agreements and policies Special skills volunteers Evaluation and assessment Placement questionnaires Volunteer satisfaction Advocacy volunteers Codes of conduct Constituent safety Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Although volunteer recruitment can be difficult for nonprofit organizations, volunteer retention is often even more difficult. Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for nurturing long-term relationships with volunteers and examples of what various organizations have done to retain new volunteers. Important topics covered include: Welcome kits Volunteer assignments Goal setting Volunteer motivation Risk management measures Volunteer handbooks Volunteer incentives Volunteer communication Retention approaches Volunteer training Engaging volunteers Volunteer recognition Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource presents new and creative ways for nonprofit organizations to connect with more members through their websites. It includes proven strategies to help attract more would-be members and great examples of member-related website features from a variety of nonprofit organizations and member associations. Important topics covered include: Virtual chapters Personalized web pages Blogging Online member services Publicity Webcasts Member orientation materials Member publications Testimonials as advertising Virtual reunions Online video tours Social media Member polls Electronic banners Online discussions Online tools Virtual meetings Online communities E-mail communication Member benefits Online renewals Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides nonprofit organization with strategies to effectively train volunteers. It includes essential principles and procedures to train and educate new and veteran volunteers, samples of useful forms and resources, and case studies of how other managers train and educate volunteers. Important topics covered include: Rules and regulations Creative approaches to training Volunteer handbooks Continuing education Senior training Electronic orientation procedures Teaching skills Time management training Training younger volunteers Quantifiable objectives Leadership Storytelling Training supervisors Confidentiality issues Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource provides member organizations with tips, techniques, and best practices to recruit and retain members. It includes dozens of ways to add value to membership packages and winning ideas from other organizations. Important topics covered include: Alternative membership dues E-memberships Membership incentives Strategic partnerships Membership coupons Premier memberships Unique member benefits Member contests Member communication Member loyalty Community engagement Special events Reciprocity agreements Members emeritus Student memberships Online training Networking • VIP programs • Microgrants Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more. Important topics covered include: Board responsibility Annual giving strategies Pledge fulfillment Improved donor giving Direct mail appeals Expanding donor bases Annual gift brochures Event management Phonathons Giving analysis Challenge gifts Gift clubs Fundraising in challenging economic times Courting area businesses Online donations First-time donors Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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