Search results for ""Author Roya Rahimi""
Goodfellow Publishers Limited Smart Cities and Tourism: Co-creating experiences, challenges and opportunities: Co-creating experiences, challenges and opportunities
Smart cities are cities which use different types of electronic methods and sensors to collect data. The gathered information and data is then used to manage assets, resources and services efficiently to improve the operations across the city. This book provides a new insight for the current issues and opportunities in smart cities and related concepts in the next generation of urban evolution. The smart cities of tomorrow engage locals, visitors, governments and businesses in the intelligent, collaborative and connected ecosystem. To this end, the goal of this book is to provide better understanding of city services but also enhancing and evaluating the local and visitor experience and city decision-making processes by creating livable environments and business solutions. With international contributions from well-respected and international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities. Via academic research and international case studies, it discusses issues such as: • Smart tourists in smart cities • The evolution of the smart city • Smart trends in the tourism and hospitality industry • Smart sports in smart cities • Creating a smart tourist destinations • What does it mean for the locals – the smart city as a proposal to improve the quality of life of residents
£95.41
Goodfellow Publishers Limited The Sharing Economy and the Tourism Industry: Perspectives, Opportunities and Challenges
The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as: • An introduction to and conceptualization of the sharing economy; • National culture and the sharing economy; • Big data and digital marketing in the sharing economy; • The future of mobility according to Uber; • Rethinking tourism models in the era of the sharing economy; It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.
£95.41
