Search results for ""Author Robert J. Thomas""

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

Read more less

What are the secrets behind such spectacular new product successesas Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCIFriends and Family, MTV, and The Body Shop emerge from obscurity tobecome household names, seemingly overnight? Find out in New Product Success Stories, a book that takes youbehind the scenes of 24 of the biggest new product success storiesof the past few years. From repeat purchase and durable productssuch as Lever 2000 and Ford Taurus, to major technologies such asCellular One, from services like Courtyard by Marriott, toretailers such as The Body Shop International, you're given aunique, firsthand look at how a wide range of innovative companiesemployed a variety of approaches to successfully developing andmarketing their new products. New Product Success Stories was designed to help businesspeople toidentify and study the factors that have been shown to play acentral role in new product success. Consequently, the book isorganized according to such vital issues as: * Aligning strategic opportunities * Capitalizing on the business environment * Pursuing market acceptance * Motivating the organization * Creating new product ideas * Designing new products from concepts * Refining the new product * Tracking the new product Each success story follows a similar format, offering a briefhistory of the product idea, a company profile, a blow-by-blowaccount of the development process, an explanation of the product'ssuccess in terms of factors both inside and outside theorganization, and future prospects for both product and thecompany. Offering a unique opportunity to learn the secrets behind 24sensational new product success stories, New Product SuccessStories is an invaluable tool of survival in today's rapidlychanging business world. "A refreshing and practical book that adds considerable insight tothe processes of new product development. Both practitioners andstudents of new product development will find considerable value inbenchmarking against these success stories." --Thomas S. RobertsonSainsbury Professor of Marketing London Business School "New products are essential for organizations, but they are bothrisky and costly. The stories in this book record how 24 newproducts traversed the marketplace minefield successfully. Theyprovide insight and inspiration for those involved in the newproduct arena." -- Gary L. Lilien Director, Institute for the Studyof Business Markets Distinguished Research Professor of ManagementScience, Penn State "Refreshing and illuminating . . . a compelling series of casestudies that shows how the success of a new product can be achievedthrough innovation and risk-taking. A book on new product successthat is a new product in its own right." -- John S. HendricksFounder, Chairman and Chief Executive Officer DiscoveryCommunications, Inc. "This book makes an important contribution to the literature on newproduct success. It inspires as it instructs." --William W. AdamsFormer Chairman and President Armstrong World Industries,Inc. "One of the most readable and insightful collections of new productcase studies I have ever read. New Product Success Storiesdemonstrates that business managers and new product professionalscan gain relevant insights from others' successes as well aslearning from others' mistakes." -- John D. Bowlin President andChief Operating Officer Miller Brewing Company

Read more less

Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation.

Read more less

This authoritative and updated Atlas provides a comprehensive span of topics across all of sleep medicine, including old to futuristic approaches. It captures the significant changes and advances in the field and a wealth of new visual information available since the last edition. Edited and contributed by leaders in the art and science of sleep medicine, the Atlas highlights how the field of sleep medicine is truly a mix of several medical specialties. The field continues to rapidly evolve with research leading to some future directions. This Atlas remains a standard reference for Sleep Physicians, including Sleep Fellows and other trainees in Sleep Medicine, Sleep Technologists, and Sleep researchers.

Read more less

Every day, workforce talent is becoming harder to gain and easier to lose. A potentially lethal mix of changing workforce demographics, reduced workforce engagement and alignment, and the need for new skills are forcing organizations to look anew at their recruitment and retention strategies. Crucially, organizations that neglect to manage and grow their talent are destined to suffer a dramatic decline in business performance. The Talent Powered Organization combines a strategic and robust analysis of the dominant issues with a practical approach to reveal the best ways for you to recruit, manage, engage and retain people in your organization. The authors, leading experts on talent management within global consultancy Accenture, draw on a rich pool of international research and analysis to reveal key trends affecting recruitment and retention. Their findings provide you with the insight you need to ensure your organization doesn't lose out in the fight to attract and retain the right people. With the help of the information provided in this book, you will be able to: * Place talent at the heart of your business strategy * Make leaders and line managers accountable for engaging employees * Build organizational capabilities in learning and skills development * Establish diversity as a key strategic asset for success * Enlist your entire organization in identifying and nurturing talent Containing case studies, international research findings, and practical tools, this book provides you with an objective platform for reviewing talent in your company. It will empower you to understand the forces affecting recruitment and retention and harness them for the long term good of your organization and customers.

Read more less