Search results for ""Author Richard Chase""

"Since the earliest days," writes Richard Chase in this classic study, "the American novel, in its most original and characteristic form, has worked out its destiny and defined itself by incorporating an element of romance." In his detailed study of works by Charles Brockden Brown, James Fenimore Cooper, Nathaniel Hawthorne, Herman Melville, Mark Twain, Henry James, Frank Norris, George Washington Cable, William Dean Howells, F. Scott Fitzgerald, and William Faulkner, Chase identifies and traces this tradition through two centuries of American literature. The best novelists, he argues, have found uses for romance beyond the escapism, fantasy, and sentimentality often associated with it. Through romance, these writers mirror the extremes of American culture-the Puritan melodrama of good and evil, or the pastoral idyll inspired by the American wilderness.

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Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly what’s driving your customer's behavior? NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.This book will show you how to: Shape and manage customer perceptions Understand implicit versus explicit outcomes Develop the roles of control and choiceamong buyers Design emotionally intelligent processes Build trust among customers Whatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.PRAISE FOR THE CUSTOMER SERVICE SOLUTION:"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University"Dasu and Chase provide an excellent set of ideas for delivering emotional customer service experiences through systems and operations." -- Rodolfo Medina, Vice President, Marketing & Commercial, Rock in Rio"This book provides valuable insights to managing and molding the customer's emotional journey, leading to ultimate satisfaction and sustainable loyalty." -- Ali V. Kasikci, Regional Managing Director, Orient-Express

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The Sixth Edition of Operations and Supply Chain Management: The Core focuses on the important core concepts in the dynamic field of operations. Just as lava flows from the core of the earth, operations and supply chain management is the core of business. Material must flow through supply chain processes to create cash output and input. This new edition has an increased focus on supply chain analytics involving the analysis of data to better solve business problems.Jacobs The Core 6e focuses on the core concepts and tools needed to ensure business processes run smoothly and is designed to be lean and focused on the material sufficient for a 12-15 week course in Operations Management. It includes new exercises in Analytics , Supply Chain Improvement Models, new carbon footprint exercises, forecasting analytics and Inventory management exercises. New vignettes like in Ch. 2 featuring a special purpose acquisition (SPAC) of a large indoor farm, and Operations Management insights from the COVID-19 pandemic throughout provide valuable, engaging and relevant content for students learning Operations Management.

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Operations and Supply Chain Management, 17e covers the latest and most important issues facing operations and supply chain management (OSCM) managers while providing basic tools and techniques to promote a competitive advantage and career-readiness. It covers relevant, current OSCM issues with a focus on the global economy, analytic content that ties decisions to relevant data, and solutions to operations and supply chain-related problems. Hot topics in business today that relate to OSCM are mitigating the risk of disruptions while reducing the cost of supply chain processes, integration and collaboration with customers and suppliers, sustainability and minimizing the long-term cost of products and processes. These topics are studied in the book to clarify the "big picture" of what these topics are and why they are important to business today. The seventeenth edition supplies many examples of leading-edge companies and practices to make the book an interesting and relevant read.

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