Search results for ""Author Richard Buchanan""

This text reflects the growing recognition that the design of the everyday world deserves attention not only as a professional practice but as a subject of social, cultural and philosophic investigation. Victor Margolin, co-founder and an editor of "Design Issues", and Richard Buchanan, also an editor of the same journal, bring together 11 essays by scholars in fields ranging from psychology, sociology and political theory to technology studies, rhetoric and philosophy. The essayists share the editors' concern, first made clear in Margolin's "Design Discourse: History, Theory, Criticism", with the development of design studies as a field of interdisciplinary research. The contributors (Gianfranco Zaccai, Albert Borgmann, Richard Buchanan, Augusto Morello, Tufan Orel, Nigel Cross, Victor Margolin, Langdon Winner, Carl Mitcham, Tony Fry, and Ezio Manzini) focus on three broad themes that form a sequence of fundamental issues: how to shape design as a subject matter; how to distinguish the activity of designing in the complex world of action; and how to address the basic questions of value and responsibility that persistently arise in the discussion and practice of design. The essays discuss such topics as the relation of aesthetics to technology, the place of design in social action, the role of the consumer in design decisions, and the need for ethical practice in contemporary design. Manzini's concluding essay shows how the issue of ethics should connect responsible behaviour to decisions made every day in the manufacture of objects.

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Who is McLaren's greatest nemesis? What disappoints Ocado about their competitors? What wakes Google up at 4am? Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today. The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges. Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective. It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.

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