Search results for ""Author Noel Scott""
Channel View Publications Ltd Tourism in the Arab World: An Industry Perspective
This book is the first to explore Arabic tourism from a business viewpoint, rather than taking a sociological, anthropological or political stance. It focuses on business planning, management and marketing destinations in the Arab World, which are topics crucial for industry stakeholders and which have previously been neglected in the tourism literature. The book examines similarities and differences in the emergence and development of the tourism industry in countries across the Arab world as well as its inbound and outbound travel flows. It analyses several different aspects of Arabic tourism including tourism policy, organisation and planning, tourism product development, destination marketing and consumer behaviour. This volume will be of interest to postgraduate students and researchers of tourism studies, business and Middle Eastern studies.
£98.96
Emerald Publishing Limited Tourism in the Muslim World
"Tourism in the Muslim World" provides a synthesis of thought on an influential current issue for tourism and indeed for our times, and a point of focus for tourism researchers, managers and developers in countries such as the United Arab Emirates, Jordan, Egypt, Maldives and Turkey, as well as the Western world, eager to increase their share in this 1.5 billion strong tourist market. Its chapters raise conceptual, practical, and thought-provoking issues for the wider tourism community as it deals with the growth of new markets and destinations in a globalized economy. This collection of culturally and geographically diverse papers feature both Muslim and non-Muslim (country) insights on this international theme. It draws on contributions from a variety of disciplinary perspectives such as law, theology, business, tourism development, sociology, anthropology, and more. "Tourism in the Muslim World" is the second title in Emerald's new book series "Bridging Tourism Theory and Practice" and will appeal to researchers and research students in the social science and management disciplines, as well as to tourism and hospitality professionals with an interest in the Muslim market.
£119.48
CABI Publishing Visitor Experience Design
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being · Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.
£96.10
Emerald Publishing Limited Knowledge Transfer To and Within Tourism: Academic, Industry and Government Bridges
There have been a number of sporadic and disconnected initiatives to improve knowledge transfer between the tourism academia, government and industry. This volume presents and analyses 17 examples of knowledge transfer from countries around the world to identify future directions for business and government managers and academic researchers. Many of the chapters were presented at the first t-Forum global conference. The chapters emphasise the value from academic leadership in developing cohesion and links amongst small business and government, and the importance of a shared innovative vision beyond individual private and public organization objectives. Successful initiatives rely on the personal characteristics of key stakeholders as well as institutional arrangements, emphasising action learning and challenging traditional academic research processes. Best practice knowledge transfer requires government, industry and academia in partnership engaged in open dialogue and debate for project success. Knowledge transfer provides an opportunity to address unprecedented societal, environmental and technological change and disruption.
£103.05
