Search results for ""Author Nick Smith""

Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience.So what are you waiting for? Take the fast track to successful mobile marketing!

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Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing.This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success:- Sunday: Building the ultimate sales website- Monday: SEO: The backbone of any digital marketing strategy- Tuesday: Social media marketing madness- Wednesday: Pay per click (PPC) simplified and explained- Thursday: Mobile optimization and getting mobile users- Friday: Email marketing - why you should do it no matter what- Saturday: Other marketing tricks and tips in the modern worldABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

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Welcome to the world of teaching: polyester suits, well-polished shoes, endless marking and a stream of embarrassing moments at the coalface of the classroom.Follow Nick Smith as he charts his journey from trainee teacher to inspiring head. Now, thirty years on, Nick has seen – and heard – it all, and in this book, he shares extraordinary stories from his time in the education system. Follow Nick from his early trainee years, as he faces a daily battle to make it home without having his classroom set on fire (yes, really) and watch as he climbs the greasy pole to headship, navigating everything from Ofsted visits to mission statements, parents’ evenings and much more. At turns heart-breaking and hilarious, Head Trauma is a rousing call to arms for parents, teachers and pupils alike. Above all else, this is the story of the students that kept Nick returning to the school gates every morning: the brave, the bolshie and the downright determined kids who helped shape him into the headteacher he went on to become.‘As I began my teacher training, little did I know of what awaited me. Almost three decades and seven schools later, I am head of a state secondary school. On the wall in my office is a children’s toy, a plastic monster’s head which, if pressed, emits a pre-recorded message: ‘It beggars belief!’. I press the monster whenever I, pupils, parents, staff, or the Department for Education do something that is notable, ludicrous, odd, bewildering or unreasonable. It is pressed so often that I am forever having to replace the batteries.’

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Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success:- Monday: Gain insight with cases studies of companies that have achieved positive results from social media- Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience- Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn- Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch- Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less- Saturday: Discover the tools and techniques that will help you to continually manage your social media campaignABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

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SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world.This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success:- Sunday: An introduction to search engines and SEO- Monday: Keyword research- Tuesday: On-page optimization- Wednesday: Off-page optimization- Thursday: Getting other traffic sources to your website- Friday: Pay-per-click traffic: making it work for you- Saturday: Monitoring and managing your progressABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

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What are the key skills needed to be a successful coach, mentor or supervisor? How can personal development be effectively facilitated? The fields of coaching, mentoring and consultancy are going through a phase of professionalization, with the establishment of formal standards, European bodies and standard requirements for supervision. Substantially revised, this accessible book provides a response to these growing demands, examining: Differences and similarities between coaching, mentoring and organizational consultancy Personal and professional development that leads to sustainable change Qualities, capabilities, skills and values necessary for effective coaching, mentoring and supervision Guidelines for practice. The second edition includes new material on: Transformational coaching Developments in the field of neuroscience and the implications for coaching Systemic team coaching, developments in leadership, and creating a coaching culture Supervision on supervision and group supervision Oshry's approach to understanding systemic patterns in organizational relationships Expanded seven-eyed model "Peter and Nick's original edition was a fresh and insightful addition to the literature. The new edition brings the work bang up to date and remains a must read for the practitioners and students of coaching and consulting."Professor Jonathan Passmore, University of Evora, Portugal"This wonderfully lucid and comprehensive guide shows how fearless compassion is still at the basis of getting the consulting that matters and the mentoring that can transform a business."Dr Erik de Haan, Professor of Organisation Development at the VU University Amsterdam and Director of the Centre for Coaching, Ashridge Business School"In this latest edition of their overview of coaching, mentoring and supervision, the authors reflect the substantial changes that have occurred in terms of applications, professionalization and our knowledge of the fundamental mechanisms behind these powerful approaches to learning and change. This will not be the last edition, I am sure!"Professor David Clutterbuck, European Mentoring & Coaching Council"This is not a once-read book but a reference text to be returned to time and time again."Professor Michael Carroll PhD, Visiting Industrial Professor, University of Bristol, UK"An informative and passionate guide to coaching, mentoring and organisational consultancy, essential for beginners and valuable for experienced practitioners. A must read for coaching supervisors."Dr Tatiana Bachkirova, Reader in Coaching Psychology, Oxford Brookes University, UK"I especially like the strong emphasis on practical ideas, techniques and skills for getting the most out individuals and teams."Balbir Kandola, BK Consultancy in Learning & Development "The book is a treasure chest for those who want to dig into research and concepts across leadership development, mentoring, coaching, consultancy and supervision. This is a very solid book, well-structured and an excellent inspirational text." Paul Olson

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In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice.Sunday: Getting ready to start your storeMonday: Basic e-commerce setupTuesday: Social marketing for e-commerceWednesday: Pay-per-click (PPC) marketing for e-commerceThursday: Search engine optimization (SEO) for e-commerceFriday: Customer service for e-commerceSaturday: Bringing it all together into the ultimate e-commerce marketing system

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In the style of Raymond Chandler, this is hard-boiled detective fiction set in the city of Nub; where cats are king, killer and killed. Tiger Straight, PI, is past his prime, homeless and unemployed until the dame Connie Hant shows up. The PI is back, pawing the mean streets of Nub that he knows so well. Straight has a new mission - to catch the killers of the broad's brothers. It leads him to the murky, tatty underbelly of Nub, throwing up more kitty deaths and a love for a certain make-up artiste. What are the links between these murders and will Straight and his bug loving side-kick Natasha survive to discover the answers before the edible Inspector Bix Mortis? For those who know and love Smith's first novel, Milk Treading, this is the book feline crime hack Julius Kyle started to write.

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If you want to be the best, you have to have the right skillset.From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately.Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in digital marketing.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

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The fully updated Short Guide to Town and Country Planning provides a concise introductory overview of the practice of planning for those with little or no prior knowledge. This second edition considers who planners are and what they do, showing how planning – as an art, science and system – has evolved as an organised action of the state. The book discusses the planning system, processes, legal constructs and approaches, taking into account the recent regulatory changes within the UK nations. Restructured to improve readability, it explores the interactions of government and society with the planning system, and the relationship between urban planning, the environment and placemaking. It encourages the reader to adopt a reflective and inquisitive outlook, and features: • case study boxes; • further reading and resources; • guidance on the recent policy and system updates, including those through devolution.

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Glen is as dead as a dodo's doornail, and what's more he has just lost his job. How he became a differently-alive ex-employee is a mystery and extremely inconvenient, in fact it's a bit of a downer. But one thing is certain - he'll stop at nothing to find out how he became a morbid member of the ungrateful undead. This unique new novel from best-selling author Nick Smith is as compelling as it is original.

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If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

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Part of The Blackwell Readings in Philosophy Series, this survey of ancient philosophy explores the scope of ancient philosophy, focusing on the key philosophers and their texts, examining how the foundations of philosophy as we know it were laid. Focuses on the key philosophers and their texts, from Pre-Socratic thinkers through to the Neo-Platonists Brings together the key primary writings of Thales, Xenophanes, Parmenides, Anaxagoras, Gorgias, Plato, Aristotle, Epicurus, Lucretius, Seneca, Sextus Empiricus, Plotinus, and many others Is broken down into eight chronological sections for easy comprehension and comparison The readings are accompanied by expert commentary from the editors

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The fully updated Short Guide to Town and Country Planning provides a concise introductory overview of the practice of planning for those with little or no prior knowledge. This second edition considers who planners are and what they do, showing how planning – as an art, science and system – has evolved as an organised action of the state. The book discusses the planning system, processes, legal constructs and approaches, taking into account the recent regulatory changes within the UK nations. Restructured to improve readability, it explores the interactions of government and society with the planning system, and the relationship between urban planning, the environment and placemaking. It encourages the reader to adopt a reflective and inquisitive outlook, and features: • case study boxes; • further reading and resources; • guidance on the recent policy and system updates, including those through devolution.

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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

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