Search results for ""Author Nick Cooney""

Deberían los manifestantes contrarios a la guerra emplear imágenes contundentes para que el público apoye su causa, o este tipo de material provoca rechazo? Tendrían las organizaciones por el medio ambiente que pedir la adopción de hábitos sencillos (como el uso de bombillas de bajo consumo), o resultaría más conveniente demandar grandes cambios personales (como dejar de utilizar el coche)? Por qué la mayoría de los consumidores afirman oponerse a las crueles prácticas de las granjas industriales y a los talleres de explotación laboral pero siguen comprando productos provenientes de tales lugares? Cómo pueden conseguir las organizaciones sin ánimo de lucro que más personas accedan a realizar voluntariado, donar, reciclar, apoyar los derechos de los homosexuales, hacerse vegetariano, ahorrar energía o de llevar a cabo algún otro cambio positivo para la sociedad?Las investigaciones científicas han aportado gran cantidad de información sobre la forma de persuadir a las personas para q

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Get ready to question everything you’ve been told about charity, and to find out how you can truly succeed at making the world a better place. Many of us donate to charitable causes, and millions more work or volunteer for non-profit organizations. Yet virtually none of us have been taught what it means to succeed at doing good, let alone how to do so. In short, we’ve never been encouraged to treat charity with the seriousness and rigor it deserves. How to be Great at Doing Good is a complacency-shattering guidebook for anyone who wants to actually change the world, whether as a donor, a volunteer, or a non-profit staffer. Drawing on eye-opening studies in psychology and human behavior, surprising interviews with philanthropy professionals, and the author’s fifteen years of experience founding and managing top-rated non-profits, this book is an essential read for anyone who wants to do more good with their time and money. Find out how Bill Gates and a team of MIT grads are saving thousands of lives by applying business principles to charity work – and how we can too Peer inside our brains as we donate, and discover how the same chemical forces that make us crave junk food and sex can steer us toward bad charity decisions See why following our passion and doing what we’re good at can actually doom our efforts to improve the world Learn how two seemingly identical charities can have jaw-dropping differences in impact, and find out how to pick the best one when donating Sure to generate controversy among non-profits and philanthropists who prefer business as usual, How to be Great at Doing Good reveals that a more calculated, effective approach to charity work isn’t just possible – it’s absolutely necessary for those who want to succeed at changing the world.

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