Search results for ""Author Michael Solomon""

From the fourteenth through the sixteenth centuries in Spain, health-related information in the vernacular began to circulate widely in treatises, compendiums, manuals, plague tracts, summaries, encyclopedias, and recipe collections. These were often the work of concerned physicians who attempted to refashion medical information to appeal to nonprofessionals. In Fictions of Well-Being Michael Solomon explores the shaping of this audience of sickly readers, highly motivated individuals who, when confronted with the painful, disruptive, and often alienating conditions of physical disorder, looked for relief in books. Vernacular medical writing from late medieval and early modern Spain emerged from the interrelated imperatives to address the immediate or future hygienic and pathological needs of the patient while promoting the reputation and learned credentials of the physician. For sickly readers, a medical treatise was more than just a collection of technical information; such a work implied that they could do with a medical text what the physician normally did at the bedside. In their imagination, the treatise became a type of palpable instrument that encouraged the reader to take advantage of its possible use and benefits. In these fictions of well-being, we may see the antecedents of the self-help and popular medical books so prominent on today's best-seller lists.

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For undergraduate principles of marketing courses. Companies don’t make decisions. People do.Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what’s happening in the world of marketing today.

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For courses in introductory business. Conversational, question and answer approach to contemporary business Better Business introduces the business content readers need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages readers to engage more fully with the material. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, readers have a powerful learning tool that captures the evolving issues and opportunities of business. Also available with MyLab Intro to Business MyLab™ Intro to Business is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Intro to Business does not come packaged with this content. Students, if interested in purchasing this title with MyLab Intro to Business, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Intro to Business, search for: 0134641833 / 9780134641836 Better Business Plus MyLab Intro to Business with Pearson eText -- Access Card Package Package consists of: 0134522745 / 9780134522746 Better Business 0134527879 / 9780134527871 MyLab Intro to Business with Pearson eText -- Access Card -- for Better Business

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The sixth edition of Operative Surgery of the Colon, Rectum and Anus presents the state of the art in colorectal surgery. Edited by world renowned surgeons and with expert chapters from contributors in North America, Europe, and Australasia, the book is essential reading for the experienced surgeon established in colorectal practice as well as advanced trainees in general surgery. Each procedure is described in authoritative text beautifully complemented by high quality step-by-step color artwork and intraoperative photographs, enabling the reader to approach common and rare colorectal conditions with confidence.The book comprehensively covers surgery of the anus, rectum and colon in 87 chapters, grouped into nine sections for ease of reference (General Principles, Proctology, Stomas, Small Intestine, Colon, Rectum, Perineal Reconstruction, Rectal Prolapse and Surgery for Incontinence). The print edition is further enhanced by an accompanying VitalSource eBook, enabling the user to download and read the book offline on a personal computer or mobile device. A masterful account of contemporary surgical practice, Operative Surgery of the Colon, Rectum and Anus will remain the definitive atlas of coloproctology for years to come.

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