Search results for ""Author Micael Dahlen""
John Wiley & Sons Inc Creativity Unlimited: Thinking Inside the Box for Business Innovation
Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should rethink the way we look ‘inside the box’. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed to be shaken up. Only by experimenting, mutating and finding new directions can you uncover business paths that lead to success. The reader is encouraged not to free themselves from all their knowledge and experiences (the thinking outside the box method) but to use their knowledge and experience in new ways. The book is structured around three key steps: Expanding the box: so that the pieces of the puzzle in it can move around more freely Filling the box: with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones Shaking the box: so that the pieces fall into new places and form new patterns. The book shows that anybody can be creative. The creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and ‘eye-openers’ form part of the practical implementation of Micael Dahlén’s ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.
£24.13
Kösel-Verlag Mehr. Zahlen. Jeden. Tag.
£15.98
Hachette Books More Numbers Every Day: How Data, Stats, and Figures Control Our Lives and How to Set Ourselves Free
£21.83
Octopus Publishing Group More. Numbers. Every. Day.: How Figures Are Taking Over Our Lives – And Why It's Time to Set Ourselves Free
How many steps have you done today?How many emails answered?How much money have you spent this week And how many hours have you slept?Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work, date and exercise to the products you buy and the news you read, numbers have worked their way into every part of our lives. But is life better this way? How are all of those numbers affecting us?With fascinating, sometimes frightening and sometimes shrewdly funny research, behavioural economists Micael Dahlen and Helge Thorbjørnsen explain why we're so attached to numbers and how we can free ourselves from their tyranny. Along the way, you'll learn why viral videos, however inaccurate, become more convincing with every view; how numbers can affect the way we physically age, if we let them; why the more films you rate the less impressive you'll find them and how numbers that 'anchor' themselves in your brain can affect the size of your mortgage - plus much more.Sharp, insightful and totally engaging, MORE. NUMBERS. EVERY. DAY. is your vaccination against a world obsessed with numbers.'An entertaining and thought-provoking antidote to the tyranny of numbers in the modern world. By looking at the psychology of how we are tricked, goaded and often crushed by endless quantification, the authors present a winning case for weaning ourselves off number-dependence.'-Alex Bellos, author of Can You Solve My Problems?'Everybody should read this book. A smart and insightful read that will totally change the way you think - and live.'-Thomas Erikson, author of Sunday Times bestseller Surrounded By Idiots'Written in lucid, skillfully translated prose that puts the science into philosophical perspective, this shines a fascinating light on the modern-day obsession with numerical quantity over quality.' -Publishers Weekly'In 31,234 words Dahlen and Thorbjørnsen cast their four critical, and at times whimsical, eyes at our numbered existences revealing that consuming too much 'pi' might be bad for our health.'-Professor Scott Page, author of The Model Thinker
£17.15
John Wiley & Sons Inc Marketing Communications: A Brand Narrative Approach
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
£57.83