Search results for ""Author Melissa Schrift""

With the Great Proletarian Cultural Revolution in 1966, the regime of Chairman Mao Zedong launched a propaganda campaign aimed at disseminating inspiring images of the chairman to a skeptical populace. Thus was born the "Mao badge," a political icon in the form of a pin that was widely distributed to create, sustain, and inflate the Mao personality cult during the Cultural Revolution (1966-1976). Scholars estimate that over two billion Mao badges, featuring over fifty thousand different designs and themes, were produced. As China now enters an era in which people can more openly express their views about the Cultural Revolution, these icons have taken on new meanings, and people are wearing and talking about them in subversive ways. Melissa Schrift suggests that the badges developed "lives" that far surpass the intentions of their creators, as the Chinese ironically commodified them, both during the Cultural Revolution and today. During the Mao years, people wore the objects to symbolize their unquestioned loyalty to Mao. Yet even then many Chinese subverted the badges' symbolic meaning. Using them in socially approved rituals, they gained a measure of political credibility that masked their practice of prohibited customary rites. Biography of a Chairman Mao Badge is a work of cultural history that contributes to our understanding not only of Chinese society but, more generally, of strategies people employ in responding to and transforming the meaning of propaganda campaigns and symbols.

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Appalachian legend describes a mysterious, multiethnic population of exotic, dark-skinned rogues called Melungeons who rejected the outside world and lived in the remote, rugged mountains in the farthest corner of northeast Tennessee. The allegedly unknown origins of these Melungeons are part of what drove this legend and generated myriad exotic origin theories. Though nobody self-identified as Melungeon before the 1960s, by the 1990s “Melungeonness” had become a full-fledged cultural phenomenon, resulting in a zealous online community and annual meetings where self-identified Melungeons gathered to discuss shared genealogy and history. Although today Melungeons are commonly identified as the descendants of underclass whites, freed African Americans, and Native Americans, this ethnic identity is still largely a social construction based on local tradition, myth, and media. In Becoming Melungeon, Melissa Schrift examines the ways in which the Melungeon ethnic identity has been socially constructed over time by various regional and national media, plays, and other forms of popular culture. Schrift explores how the social construction of this legend evolved into a fervent movement of a self-identified ethnicity in the 1990s. This illuminating and insightful work examines the shifting social constructions of race, ethnicity, and identity both in the local context of the Melungeons and more broadly in an attempt to understand the formation of ethnic groups and identity in the modern world.

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