Search results for ""Author Martin Warner""

An instant USA Today bestseller. A founder's wild memoir of startup success, told from hot tub inception to $50 million exit with the humor of a comic and the perspective of an educator. In The Startup Story: An Entrepreneur’s Journey from Idea to Exit, renowned serial entrepreneur Martin Warner takes a fledgling company all the way from zero to hero, selling it for $50 million after a mere 17 months. It’s a memoir of whirlwind entrepreneurial success, a nonfiction narrative that puts the reader in the CEO’s seat, giving the feel of what it’s really like to steer a company around the toughest of tracks and come out with a massive payday. A mix of Wolf of Wall Street, The Big Short, and The Apprentice, The Startup Story reads like a novel but is strictly a true story packed with entrepreneurial insights. It is a rollercoaster ride through the heaven and hell of the tech business world, populated by geeks, pirates, conmen, tycoons, geniuses, and fools. Forced to do everything at warp speed, Warner chucks all the accumulated wisdom of his own Entrepreneur Seminar out of the window on his way to a holy grail exit. Along the way, readers piece together an entrepreneurial how-to (and how-not-to) manual, with each chapter traversing the highs and the lows of founding a growing company. It shows the reader how to build a tech company out of pure desire and dogged willpower, combined with some timely expertise. The short, hilarious, and hair-raising history of Warner and his company, botObjects, provides a parable of the quintessential business experience packed with entrepreneurial insights and lessons to be learned.

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Argument and imagination are often interdependent. The Aesthetics of Argument is concerned with how this relationship may bear on argument's concern with truth, not just persuasion, and with the enhancement of understanding such interdependence may bring. The rationality of argument, conceived as the advancement of reasons for or against a claim, is not simply a matter of deductive validity. Whether arguments are relevant, have force, or look foolish--or whether an example is telling or merely illustrative--cannot always be assessed in these terms. Martin Warner presents a series of case studies which explore how analogy, metaphor, narrative, image, and symbol can be used in different ways to frame one domain in terms of another, severally or in various combinations, and how criteria drawn from the study of imaginative literature may have a bearing on their truth-aptness. Such framing can be particularly effective in argumentative roles which invite self-interrogation, as Plato saw long ago. Narrative in such cases may be fictional, whether parabolic or dramatic, autobiographical or biographical, and in certain cases may seek to show how standard conceptualizations are inadequate. Beyond this, whether in poetry or prose and not only with respect to narrative, the "logic" of imagery enables us to make principled sense of our capacity to grasp imagistically elements of our experience through words whose use at the imaginative level has transformed their standard conceptual relationships, and hence judge the credibility of associated arguments. Assessment of the argumentative imagination requires criteria drawn not only from dialectic and rhetoric, but also from poetics.

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