Search results for ""Author Mark Casson""

The origin of markets is a central issue in economics and economic history, but until now there has been no definitive reference source on the subject. This authoritative collection fills the gap by reprinting key papers analysing the evolution of markets over the past millennium. These papers, written by leading scholars in the field, relate market development to urban growth, the spread of the credit system, and the evolution of capitalism. They show that markets did not evolve in a purely spontaneous fashion, but as part of the planned development of market centres by local landowners and business people. This volume, with an original introduction by the editor, will serve as an excellent reference tool to students, academics and practitioners interested in the broad field of economics and economic history, and market evolution in particular.

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In this important new book, Mark Casson argues that the fundamental significance of entrepreneurship requires it be fully integrated into core social science disciplines such as economics and sociology, as well as into economic and business history. This book shows how this can be done. It formalises the role of the entrepreneur as innovator, risk-taker and judgemental decision-maker, and relates these functions to the size and growth of the firm. Mark Casson discusses entrepreneurship as a form of strategic networking, showing how entrepreneurs gain access to established networks in order to source information, and then create their own networks to exploit this information. Applying these insights to historical evidence leads to a radical re-interpretation of key issues in economic and business history, including the emergence of trading companies, the spread of empires, the rise of the modern corporation and the globalisation of the firm. This authoritative book by an established scholar is essential reading for economists, social scientists and historians, as well as business and management scholars.

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Trust is increasingly recognized as a crucial aspect of successful economic relationships, albeit a difficult one to define, and Mark Casson has been at the forefront of recent research in this area.In this sequel to his classic work The Entrepreneur, Professor Casson examines how the entrepreneurial firm succeeds by synthesizing information from different sources. The quality of this information is just as important as the quantity and the cheapest way to ensure quality is through a moral obligation to tell the truth. The author argues that a nation needs to invest in social institutions, such as schools, families and organized religion, in order to instil a sense of moral obligation and so sustain entrepreneurial success. Themes raised in this important volume include cultural perspectives on economic issues, entrepreneurship in a cultural context and the political economy of national culture.Entrepreneurship and Business Culture presents a state-of-the-art analysis of entrepreneurship and the social structures in which it is embedded. Together with its companion volume, The Organization of International Business, this topical and wide-ranging book offers a definitive analysis of the importance of trust in economic life as well as the related concepts of networking, consultation and empowerment.

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Economists have often been accused of failing to take full account of culture and social norms in their explanations of human behaviour. Cultural factors are playing an increasingly important role in economic theorizing and are achieving greater recognition as determinants of economic performance. As such these volumes will be a landmark and will provide easy access to the most important articles in this expanding field. The first volume focuses on modelling the social and cultural aspects of an individual's behaviour. In the second volume this theme develops to consider cooperation in the economic system and the role of culture in supporting this system. The articles in these volumes explore a diverse range of issues including: the differences in achievements between ethnic groups the differences between firms from different countries the links between religion, community, ethnicity and economic performance. the influences of leadership, peer pressure, entrepreneurship, envy, status-seeking and self esteem.

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The theory of the firm is one of the most exciting fields of current economic research. Transaction cost theory, agency theory, contract theory and competency-based theories have all made important contributions. Both the classic and key contemporary papers are included hence The Theory of the Firm gathers together in one volume the major key thinking within the literature.The main topics covered are the scope and boundaries of the firm, international organization and information costs, vertical integration, growth competence and flexibility, the employment relation, inter-firm collaboration and networking. A substantial analytical introduction by Mark Casson provides a state-of-the-art review of current thinking in the area.

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This fascinating book examines international business and multinational enterprise as part of a bigger picture, considering the importance of two main components: space and time. Summarising the past five years, Mark Casson reviews the changing role of multinational enterprises within the global economy and how leading firms have generated profitability and growth not only from innovations in technology and marketing, but also by exploiting legal loopholes in tax and regulatory systems. This book examines the evolution of international business activity since the Middle Ages and analyses current trends within this long-term perspective. By seeking out low-cost sources of labour, international businesses have stimulated growth in developing countries but created industrial wastelands in mature economies. Global Business proposes an integrated social scientific approach to analysing the economic, social and political consequences of these continuing trends in the international business system. With a wide-ranging review of the latest thinking in the field, this book identifies promising research avenues and agendas for the future and will be an invaluable resource for students and scholars of business management and economic finance. Its practical guidance will also benefit policymakers and practitioners with a focus on business development.

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This thoroughly revised and updated new edition of Mark Casson's modern classic The Entrepreneur presents a novel synthesis of the ideas of Joseph Schumpeter, Frank Knight and Friedrich Hayek, according to which the defining characteristic of the entrepreneur is the exercise of judgement in business decisions. This pathbreaking volume argues that good judgement is based on a unique combination of information, and that this information is typically exploited by founding a 'market-making' firm, which links customers and suppliers who could not otherwise make contact with each other. This assessment of entrepreneurship, Mark Casson contends, has important implications for the growth of firms, social mobility and 'enterprise culture'.This second edition is essential reading for scholars of economics, management, business history and economic history. Academics from a wide range of economic schools of thought, both orthodox and heterodox, will find the book to be an original and outstanding work.

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This innovative book proposes a new way of analysing the market process, focusing on market-making entrepreneurs. Synthesising key insights from mainstream economics, modern entrepreneurship theory and network theory, Mark Casson examines how market segmentation driven by location and culture generates opportunities for profit for entrepreneurs.

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What are the secrets of a successful entrepreneur? When did the origins of enterprise occur? This important two-volume set addresses such questions by uniting historical case studies of entrepreneurial behaviour from 1200–2000. Key features of this collection include a thematic and chronological comparison of relevant studies as well as coverage of a range of industries, including the software industry. The editors have also selected papers which allow for an examination of a range of entrepreneurial backgrounds and personalities, including female entrepreneurs. This topical set will be of great use to both students and academics who will benefit from the ability to contrast case-studies of large-firms and their executives with small firm-start-ups and their founders.

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This thoroughly revised and updated new edition of Mark Casson's modern classic The Entrepreneur presents a novel synthesis of the ideas of Joseph Schumpeter, Frank Knight and Friedrich Hayek, according to which the defining characteristic of the entrepreneur is the exercise of judgement in business decisions. This pathbreaking volume argues that good judgement is based on a unique combination of information, and that this information is typically exploited by founding a 'market-making' firm, which links customers and suppliers who could not otherwise make contact with each other. This assessment of entrepreneurship, Mark Casson contends, has important implications for the growth of firms, social mobility and 'enterprise culture'.This second edition is essential reading for scholars of economics, management, business history and economic history. Academics from a wide range of economic schools of thought, both orthodox and heterodox, will find the book to be an original and outstanding work.

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Trust is increasingly recognized as a crucial aspect of successful economic relationships, albeit a difficult one to define, and Mark Casson has been at the forefront of recent research in this area.Mark Casson pioneered the use of transaction cost theory to explain the boundaries of the multinational firm. In The Organization of International Business, he extends the internalization theory of the firm to encompass, on the one hand, inter-firm networking and, on the other, the internal organization and managerial structure of the firm. The key innovation is the distinction between information cost - the cost of gathering information on the assumption that it is true - and transaction cost - the cost of ensuring that the information actually is true. This innovation facilitates a synthesis of transaction cost analysis and organizational behaviour. It also provides new insights into the dynamics of internationalization, and the role of learning in the growth of the firm.The Organization of International Business is a major extension of international business theory which synthesizes transaction cost analysis and organizational behaviour. Although it focuses on international business and multinational enterprises, the analysis can be applied to a wide variety of business units. Together with its companion volume, Entrepreneurship and Business Culture, this topical and wide-ranging book offers a definitive analysis of the importance of trust in economic life as well as the related concepts of networking, consultation and empowerment.

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In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theory of the multinational enterprise. He shows how recent developments in theory shed new light on the historical emergence of multinational enterprises, and explains the different forms that multinationality has taken in different industries and different regions of the world.Mark Casson brings together his leading research on internalisation theory as a general theory of the multinational enterprise. He offers cutting-edge analysis across four distinct sections: marketing and brands, supply chain coordination, methodology and the theory of the firm, and risk management. The book also sets out an exciting new research agenda, which explores the future place of the multinational in the evolving 'knowledge economy' and in a politically uncertain world.This book will appeal to doctoral students and faculty in business schools in need of the latest theoretical developments and also those in economics departments that specialise in business and industrial economics.

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In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theory of the multinational enterprise. He shows how recent developments in theory shed new light on the historical emergence of multinational enterprises, and explains the different forms that multinationality has taken in different industries and different regions of the world.Mark Casson brings together his leading research on internalisation theory as a general theory of the multinational enterprise. He offers cutting-edge analysis across four distinct sections: marketing and brands, supply chain coordination, methodology and the theory of the firm, and risk management. The book also sets out an exciting new research agenda, which explores the future place of the multinational in the evolving 'knowledge economy' and in a politically uncertain world.This book will appeal to doctoral students and faculty in business schools in need of the latest theoretical developments and also those in economics departments that specialise in business and industrial economics.

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How far can efficiency be pursued without sacrificing equity? Do fiscal changes designed to improve incentives necessarily lead to greater inequality of incomes? Does the profitability of ‘big business’ really reflect economies of scale and scope or is it also a reflection of market power? In addressing these and other key questions, a group of internationally acclaimed economists demonstrates why issues of concentration and inequality in economic life are moving to the top of the political agenda in the 1990s. Drawing upon the pioneering work of Peter Hart, this volume reflects the range of his influence from theoretical examinations of measures of industrial concentration and income inequality, to detailed empirical explorations of changes in concentration over time. The volume includes essays on, among other issues, the Hart measure of income mobility, income distribution in Eastern Europe, the UK state pension scheme, trends in the concentration of UK manufacturing in the 1980s, the EC Merger Control Regulation, corporate research and development strategies and corporate technological specialization in international industries.Industrial Concentration and Economic Inequality will be particularly relevant for government policy makers, social analysts and economists concerned with income distribution and industrial policy.

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Networks have a widespread economic significance. They structure the way that market traders interact and configure relations within and between social groups, urban centres and nation states. Networks also determine patterns of authority and dominance in hierarchical organisations such as governments. This authoritative selection of recent work on the economics of networks will appeal to researchers in microeconomics, spatial and business economics as well as international economics and development. Social scientists and natural scientists will also find the book useful as a guide to the increasing wealth of economic literature on networks.

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The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition.This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.

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One of the most important manuscripts surviving from thirteenth-century England, the corpus of documents known as the Hundred Rolls for Cambridge have been incomplete until the recent discovery of an additional roll. This invaluable volume replaces the previous inaccurate transcription by the record commission of 1818 and provides new translations and additional appendices. Shedding new light on important facets of business activity in thirteenth-century Cambridge, this volume makes a significant contribution to our knowledge of the early phases of capitalism. This unique text will be of interest to anyone working in the fields of economic and business history, entrepreneurship, philanthropy and medieval studies. A research monograph based on recently discovered historical documents, Compassionate Capitalism: Business and Community in Medieval England, by Casson et al, is also now available from Bristol University Press.

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The idea of corporate social responsibility may seem like a recent trend, but the previously unpublished historical documents on Cambridge’s sophisticated urban property market reveal that businesses have been practicing what is sometimes referred to as “Compassionate Capitalism” for nearly a thousand years. This transdisciplinary study presents an invaluable contribution to our knowledge of the early phases of capitalism.

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