Search results for ""Author Mark Barber""

Intensive Interaction is a highly effective approach for communicating and developing social interaction and engagement with difficult-to-reach individuals. This easy-to-use guide steers readers through the practical application of the approach, showing how positive results can best be achieved.The authors explain clearly how to prepare for, carry out and reflect on the use of Intensive Interaction with a client or family member. A multitude of key questions are addressed, including finding the right setting, evaluating progress and disengaging effectively at the end of a session. In the final section they consider some of the wider implications of the approach, such as developing confidence as a practitioner and incorporating Intensive Interaction into long-term care or educational planning.This practical and accessible book is a useful resource for speech and language therapists, occupational therapists, special school or further education teachers, social care professionals and anyone else caring for or working with people with social or communicative impairments. It will also be useful to practitioners already using the approach.

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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.

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