Search results for ""Author Marcus Collins""

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid' – Robert Cialdini, author of Pre-SuasianWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.'Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit

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Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business. For the Culture is his first book.

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From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid' – Robert Cialdini, author of Pre-SuasianWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.'Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit

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'In Modern Love, Marcus Collins sets out to survey the changing expectations men and women have brought to their relationships with one another.' -- Damian Thompson, Daily Telegraph Drawing on social, economic and political history, Modern Love explains for the first time at book length how relations changed between men and women in Britain in the twentieth century. Marcus Collins shows how men and women's expectations from life radically shifted and converged, describing how we moved from inhabiting our separate spheres with wholly different prospects and values towards the ideal, if not quite the actuality, of equality, mutuality, companionship and friendship.'Enlightening... Collins charts the progress of a radical turn-of-the-century idea that men and women could achieve joyful intimacy if only they got to know one another as equals ... he elegantly demonstrates the power of public perception in determining whether or not we manage to be happy in love.' --Decca Aitkenhead, New Statesman'From the Victorians to Bridget Jones, it's a miracle women actually have relationships... Marcus Collins gets back to basics and allows us to hear the voices of ordinary women and men for ourselves'.--Rachel Cooke, Observer'Rather a well-mannered history of those who have sought to make marriage a better thing. The questions he raises... are just as compelling today as they were a century ago.'--Lesley White, Sunday Times

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Studying any subject at degree level is an investment in the future that involves significant cost. Now more than ever, students and their parents need to weigh up the potential benefits of university courses. That's where the Why Study series comes in. This series of books, aimed at students, parents and teachers, explains in practical terms the range and scope of an academic subject at university level and where it can lead in terms of careers or further study. Each book tries to both enthuse the reader about its subject and answer the crucial questions that a college prospectus does not. This volume is for students and potential students of history - it answers the question why study history - and also how to study it, where to study it, what it can do for you in your future worklife, for your personal development, and for the public good. This short guide busts a lot of myths and offers practical advice based on an unparalleled understanding of how history is actually taught on both sides of the Atlantic, in schools and universities.

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