Search results for ""Author Manoj Kumar Dash""
Springer Verlag, Singapore Customer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.
£69.99
Emerald Publishing Limited The Sustainability of Financial Innovation in E-Payment Systems
The financial system is the heart of an economy and payment systems are the nerves. As we shift towards a cashless economy, it is essential to understand the perception of customers towards digital transactions to design effective and viable E-Payment Systems (EPSs). Drawing on ten years of research in India and around the world, ‘The Sustainability of Financial Innovation in E-Payment Systems’ presents a timely and important model for the long-term viability of EPSs and gives real-world strategies for creating a positive, tangible economic impact. Academics, policy makers, commercial decision-makers, and researchers will find this volume indispensable as they seek to maximise the positive impacts of today’s rapid, ongoing changes.
£80.75