Search results for ""Author M. Leanne Lachman""
Urban Land Institute,U.S. Generation Y: Shopping and Entertainment in the Digital Age
Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input for retail and entertainment real estate developers, the report reveals the lifestyles and opinions of Generation Y responders that are most pertinent to real estate and that create a helpful portrait of this important consumer and client group. The findings include how Generation Y often goes out to eat in groups, enjoys shopping, and makes trips frequently as a form of entertainment—an experience that can’t be fully replicated online. Details on these results and more are part of this report that offers an edge on understanding this group of rising spenders.
£14.26
Urban Land Institute,U.S. Gen Y and Housing: What They Want and Where They Want It
Generation Y—sometimes called Millennials—is an intriguing combination of optimistic and realistic: virtually all of them expect to eventually own a home, yet they do not necessarily consider housing an investment. Based on a nationwide survey, this publication reports on Gen Y's housing preferences and needs, providing valuable insights for those who need to understand this generation's expectations for housing and community. It focuses on how the Great Recession impacted young people's views of housing and examines their current living situations.
£15.05
