Search results for ""Author Liza Featherstone""

An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't. The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to health care legislation to our favorite TV shows, left untouched by moderators questioning controlled groups about what they liked and didn't. Divining Desire is the first-ever popular survey of this topic. In a lively, sweeping survey, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the "Mad Men" of Madison Avenue, and its widespread employment today. She also explores such famous "failures" of the method as the doomed launch of the Ford Edsel, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula). As elites became increasingly detached from the general public, they relied ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people can be heard and that their opinions count. Yet, the more they are listened to, the less power they have. That paradox is particularly stark today, when everyone can post an opinion on social media – our 24 hour "focus group"—yet only plutocrats can shape policy. In telling this story, Featherstone raises profound and fascinating questions about democracy and consumer society.

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Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don’t like. Divining Desire is the first-ever popular survey of this rich topic. In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread deployment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula). As elites have become increasingly detached from the general public, they rely ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people will be listened to and that their opinions count. Yet, it seems the more we are consulted, the less power we have. That paradox is particularly stark today, when everyone can post an opinion on social media—our 24 hour “focus group”—yet only plutocrats can shape policy. In telling this fascinating story, Featherstone raises profound questions about democracy, desire and the innermost workings of consumer society.

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Hillary Rodham Clinton is one of the most powerful women in world politics, and the irrational right-wing hatred of Clinton has fed her progressive appeal, helping turn her into a feminist icon. To get a woman in the White House, it's thought, would be an achievement for all women everywhere, a kind of trickle-down feminism.In the run-up to the 2016 presidential election, the mantle of feminist elect has descended on Hillary Clinton, as a thousand viral memes applaud her, and most mainstream feminist leaders, thinkers, and organizations endorse her. In this atmosphere, dissent seems tantamount to political betrayal.In False Choices, an all-star lineup of feminists contests this simplistic reading of the candidate. A detailed look at Hillary Clinton's track record on welfare, Wall Street, criminal justice, education, and war reveals that she has advanced laws and policies that have done real harm to the lives of women and children across the country and the globe. This well-researched collection of essays restores to feminism its revolutionary meaning, and outlines how it could transform the United States and its relation to the world.FAQThis is a book critical of Hillary Clinton. Is this book sexist?No. The contributors are radical and feminist, and almost all are women. But sometimes even men write things about Hillary that are not sexist. Aren't you helping the Republicans?Only if you think that even one person will read a book by a coven of leftwing feminists, find it convincing, and conclude that she should vote for one of those misogynistic reactionaries.Isn't this the wrong time?No. It's never too late or too soon to criticize someone who is about to become the most powerful individual on earth. If you think there's ever a time to withhold comment on such a person, you might be an authoritarian. Don't you care about feminism?Yes. That's why we did this.

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