Search results for ""Author Laura Rowley""

Praise for Money & Happiness "Laura Rowley makes us all understand the money-happiness connection in our own lives so that we spend our time and our efforts wisely. She gets to the heart of why money can bring feelings of stress, joy, and freedom, and Rowley offers insight that every reader can use to make smarter decisions that will lead to living a rich life in every possible definition of the term." --Lucy Danziger, Editor in Chief, Self magazine "This is a wry and companionable guide to getting your finances in better sync with your values, and who wouldn't be enriched by that?" --Melinda Henneberger, Contributing Editor, Newsweek "Money and Happiness takes cold, hard, financial information and warms it up through the voice of your best friend. You'll find out how to achieve your life dreams, and avoid money nightmares. The cost of this book may be the best investment you'll ever make." --Kevin McKinley, CFP, author of Make Your Kid a Millionaire and host of public radio's On Your Money "Let Laura Rowley guide you to a rational and rewarding life by helping you re-order your approach to your financial well-being. This book covers all the dimensions you need to know about how to plan properly for your reality. She teaches that you need not be loaded to be happy. And she shows you how to set, then achieve, your goals. For your sanity, Rowley is a welcome antidote to the wave of materialism washing over our culture." --Allan Dodds Frank, Bloomberg Television

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The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy. An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

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