Search results for ""Author King Adz""

This is the story of streetwear. King ADZ and Wilma Stone recount how a long line of subcultural movements have been incorporated into a multi-billion-dollar global industry and taken over both the high street and high-end fashion. Starting from the building blocks of repurposed sportswear, workwear and combat-wear, they explain just how it is that a revolutionary sartorial trend has evolved to encompass a vast range of disparate tribes, offering a powerful sense of belonging and identity to all. The story begins in 1972, in Jersey City, USA, with the birth of the first ever streetwear shop, Trash and Vaudeville. The journey then encompasses punk, Ivy League preppies, the hip-hop kings and queens of Harlem, the dresser/casual movement born out of British football culture, the skater scene of California, the paninari scooter-brats of Milan, and much more. We are shown how streetwear, worn with integrity and swagger, has transcended culture, race, gender and age to become a lasting worldwide phenomenon. Whether focusing on major brands such as Stüssy, Carhartt, Tommy Hilfiger and SHUT or today’s up-and-comers from South African townships or downtown Seoul, this dynamic study surveys the scene. It also takes a look at how the Internet era has changed the ways streetwear is sold and consumed, and how the field may evolve in the future. Packed with profiles of industry pioneers, Q&As with key figures and over 300 illustrations, this is the complete history of fashion’s fastest-growing and most influential movement.

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In this memoir—or as the author describes it, ""nonfiction novel""—the reader is swept along two equally entertaining narrative strands, one set in the present day, the other in the past. Mashed together, they form the story of King Adz's life—the man also known as ""Adam Stone"" to the authorities. The book describes, in the present day, Adz's quest to make some sense of modern South Africa. He spends as much time as he can hanging out with a selection of interesting, unusual, and creative locals, from Jack Parow to Roger Ballen. He also visits the most interesting places—Portuguese restaurants that are well past their sell-by dates, street culture festivals, and small dorps that are off the map. Through all this is the palpable sense that when Adz is in South Africa, he always feels at home. The backbone of the book tells how Adz came to South Africa, with wife and children, and worked in the world of brands, advertising, and digital media. Readers learn how he accidentally became a film director and might also have fallen into bad company. This is a fascinating, funny chance to look at South Africa through the eyes of an outsider who has forced himself inside.

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Anyone who’s ever seen or attended the PDC World Darts Championships knows that darts is no ordinary sport. Where else would you find world-class superstars, in the midst of a championship match, cultivating tomorrow’s banging hangover? Or two separate organisations, with a bitter historical rivalry, taking potshots at each other in a bid to secure players, fans and an all-important TV broadcast contract?And then there’s the fans… Darts fans are unlike any other fans in world sport. They drink the most, they wear the silliest costumes, they sing the loudest and yet they can arguably see the least live action. They feel an immense pride and ownership for the game – its theirs, and they couldn’t care less about the sneers from the mainstream. Join King ADZ as he dives headfirst into this tempestuous world, meeting former legends, future stars, dominant Internationals, the owners, the referees and of course the fans. Darts may be a simple game to many, but to most it’s absolute mayhem.

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One of the most profound e?ects of the digital revolution is the radical change it has had on the delivery of advertising, propelling it from traditional TV and print into a multifaceted, multimedia, multisensory experience. And youth advertising is already way ahead in the future - this is often where the most exciting, progressive ideas and concepts get through and make it into production. It is a truly mind-blowing creative 'arena', where the message is often the medium and the medium changes so rapidly that only the very savvy can keep up. Who really knows what can make a connection with the youth? This is an exploration of the lives of the free and the domain of the restless - a place where the true spirit of liberty and energy of the young bounce o? every surface and run rings around anyone over the age of 24 - examining the art, images, words and concepts that are needed to convey messages successfully to a mass audience. The Stu? You Can't Bottle documents the journey through some of those ideas, examining the art, images, words and concepts that are needed to achieve e?ective communication; a journey replete with insight from many di?erent talents and legends in the advertising industry and beyond.

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