Search results for ""Author Katie King""

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

Read more less

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

Read more less

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Read more less

Far from home, hope will keep them together. The plucky evacuees must come together in this heart-warming saga set in the Second World War for fans of Dilly Court and Rosie Goodwin… In September 1940, after a year away from home, eleven-year-old twins Connie and Jessie have finally settled into evacuee life in Harrogate. But when the brutal bombings in London begin, threatening their parents who live near the Bermondsey docks, their courage is put to the test. Aunt Peggy keeps a watchful eye on the spirited twins but doesn’t know all their troubles as they start secondary school. She must raise baby Holly, while searching for the strength to divorce her cheating husband, who may have just ruined her only chance to love again. Full of hope and courage, The Evacuee War is the third in the heart-warming saga series set during the Second World War from Katie King. Praise for The Evacuee Series: ‘A heart-warming read’ My Weekly 'This delightful read captures a sense of nostalgia and weaves together the dramas of a cast of heart-warming characters’ Woman

Read more less

Since the 1990s, the knowledge, culture, and entertainment industries have found themselves experimenting, not altogether voluntarily, with communicating complex information across multiple media platforms. Against a backdrop of competing national priorities, changing technologies, globalization, and academic capitalism, these industries have sought to reach increasingly differentiated local audiences, even as distributed production practices have made the lack of authorial control increasingly obvious. As Katie King describes in Networked Reenactments, science-styled television—such as the Secrets of Lost Empires series shown on the PBS program Nova—demonstrates how new technical and collaborative skills are honed by television producers, curators, hobbyists, fans, and even scholars. Examining how transmedia storytelling is produced across platforms such as television and the web, she analyzes what this all means for the humanities. What sort of knowledge projects take up these skills, attending to grain of detail, evoking affective intensities, and zooming in and out, representing multiple scales, as well as many different perspectives? And what might this mean for feminist transdisciplinary work, or something sometimes called the posthumanities?

Read more less

A lyrical novel following an idealistic student who explores the power of literature in Franco’s Spain. It’s the summer of 1963 and León Egea, a cocky nineteen-year-old student and aspiring author, has just finished his first year studying literature at the University of Granada and is starting a summer job as an encyclopedia salesman. León, infuriated by the injustices in Spanish society under the Franco dictatorship, comes to find that literature can speak the truth when the reality is clouded. In this coming-of-age novel by renowned Spanish writer Luis García Montero, León discovers that, under the repressive Franco dictatorship, people, places, and events are not always what they seem. But literature, words, and names open paths to discovery, both personal and political. Through lyrical fast-paced narrative, Someone Speaks Your Name explores literature as a foundation for understanding human relationships, national character, discrete differences between right and wrong, and for pursuing the path forward. As León’s professor tells him: “Learning to write is learning to see.”

Read more less

Since the 1990s, the knowledge, culture, and entertainment industries have found themselves experimenting, not altogether voluntarily, with communicating complex information across multiple media platforms. Against a backdrop of competing national priorities, changing technologies, globalization, and academic capitalism, these industries have sought to reach increasingly differentiated local audiences, even as distributed production practices have made the lack of authorial control increasingly obvious. As Katie King describes in Networked Reenactments, science-styled television—such as the Secrets of Lost Empires series shown on the PBS program Nova—demonstrates how new technical and collaborative skills are honed by television producers, curators, hobbyists, fans, and even scholars. Examining how transmedia storytelling is produced across platforms such as television and the web, she analyzes what this all means for the humanities. What sort of knowledge projects take up these skills, attending to grain of detail, evoking affective intensities, and zooming in and out, representing multiple scales, as well as many different perspectives? And what might this mean for feminist transdisciplinary work, or something sometimes called the posthumanities?

Read more less